Life, 1927-08-25 · page 27 of 36
Life — August 25, 1927 — page 27: what you’re looking at
What you’re looking at
This page contains **two distinct elements**: a continuation of Life's weekly "Alibi Contest" (a humor competition where readers submit witty punchlines to captioned illustrations), and a **sponsored advertisement** for bottled carbonated beverages. The contest shows submissions about "Fred Gray" and tree-carving—likely references to a specific contemporary figure or event now unclear. Readers competed for $50 weekly prizes by completing humorous sentences ("Well, you see, it's this way..."). The **advertisement** uses an illustration of a mother offering a bottle to a thirsty child, promoting carbonated soft drinks as a convenient, wholesome family beverage. The phrase "when little throats are thirsty" frames the product as practical parenting. The note "There's a BOTTLER in your town" encourages local purchasing. This reflects 1920s advertising conventions: beverages marketed through domestic, maternal imagery emphasizing convenience and child appeal—notably without health concerns modern readers would recognize.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
1 ——EeEee Me The Great Alibi Contest (Continued from page 20) Berxano LL. Prarve, Wooster, Ohio, for the Alibi: “Pred Gray means nothing to me but 1 do love to watch him carve.” Rotaxn M. Wiceinxs, Mineola, Y., for the Alibi: “If T was fond red, you don't really think [Id have let him waste the time cutting ona tree?” N Conditions of the Great Alibi Contest GACH week we will publish a dif- 4 ferent picture in the ALIBI CONTEST—the picture this we being marked “ALIBI NUMBER THIRTY-SEVEN. The first prize of $50.00 will be awarded cach week to the contestant who, in the opinion of the Judges, furnishes the cleverest and most in genious conclusion to the sentence which starts, “Well, you see, it’s this way..." Five second prizes of £10.00 each will be awarded to the runners-up. Answers must not exceed twenty- five words in length; this word limit, however, is not intended to include the tures as originally published in Live. ptions under the Contest pic There is no limit to the number of answers to each Contest picture that any one contestant may submit. Nor is it necessary for a contestant to submit answers to more than one of the Contest pictures to be eligible for a prize. The Judges will be three of the Editors of Lire. In the event of a tic, the full amount of the prize will be awarded to each of the tying con testants, Answers should be typewritten or clearly written on one side of the paper. Every singlessheet of manu script submitted must be plainly marked with the contestant’s name and address. ‘The Judges cannot un dertake to return any of the manu scripts submitted in this Contest. Answ: ALIBI NUMBER THIR EN should be so marked, and sent to ALIBI CON- TEST EDITOR, Lire, 5 Madi son Avenue, New York City. All answers ALIBI NUMBER THIRT EN must reach Live’s offi fore 12 noon on Sep- tember 8, 1 Announcement of the winners will be made in the issuc of September 29, 1927. The Contest is open to all and is not limited to subscribers to Lire. Members of Lire’s staff, and their families, are barred from competi tion in the Contest. ks also are known by le: a pep in the Mid West hat you will, b These taste-temptin da water in Dine know the gioger ala. Call d HEN LITTLE THROATS G10 thiisty un for the kids to be thirsty, when Mothers know the wis’ dom of keeping refreshing, taste- tempting bottled carbonated bev- erages in the ice-box! SPONSORED BY “Theres a BOTTLER in your town comicbooks.com