Life, 1927-08-18 · page 36 of 36
Life — August 18, 1927 — page 36: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**, but rather a **full-page automobile advertisement** from Life magazine. The page advertises Pierce-Arrow enclosed cars, priced from $2,495 to $8,000, with financing available. The photograph shows well-dressed people examining or admiring a vehicle at night, suggesting elegance and sophistication. The ad's text emphasizes that Pierce-Arrow represents "simplicity" and "quality"—marketing luxury vehicles to discriminating buyers who value "unaffected charm and richness of classic art blend." This appeals to the wealthy, educated audience Life typically reached. The Pierce-Arrow Motor Car Company was based in Buffalo, New York. The ad positions the brand as the choice for sophisticated consumers who appreciate both performance and economy. This reflects early-20th-century luxury car marketing targeting the affluent elite.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PIERCE-AR Simplicity, as thinking people know, is the distinguishing mark ce ENCLOSED genuine economy in cost S of quality —the crowning grace of naintenance. . . . Pierce- beauty. During twenty-six years CARS s the chosen car of those who Pierce-Arrow has been simplified $2495 To 58000 discriminate, who value it for its to the highest point of efficiency. st Baheli. ae xia n n In appearance and operation it IF DESIRED exemplifies the unaffected charm ~~ D + Arrow M and richness of classic art blend- A — Car Company, Buffalo, N. Y. comicbooks.comt