Life, 1927-08-18 · page 32 of 36
Life — August 18, 1927 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising**, featuring two unrelated ads: **Left side:** A Fougère Royale shaving cream advertisement emphasizing its soothing properties and "better shave" quality. The ad uses straightforward product claims rather than satire. **Right side:** An A-B-A Certified Cheques travel advertisement claiming superiority over gold as travel currency—positioned as safer and more convenient for travelers. **Center column:** The main editorial content concerns Life magazine's charitable camps for poor children, describing recreational activities (swimming, hiking, scouting) and moral education aimed at improving citizenship. It appeals for reader donations to send more "timid waifs" from city slums to the countryside for 18 days. **The satire/social commentary** emerges implicitly in the camp article: the contrast between urban poverty (described as "alleys and black hallways and odorous, toppling houses") and the redemptive countryside experience. The piece reflects early 20th-century Progressive Era attitudes about poverty relief and character-building through nature exposure—a paternalistic but well-intentioned approach to urban social problems. There are no political cartoons on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
_ Life Why men turning to HERE must be something unusual about a shaving cream that makes thousands adopt it and tell others, when it’s been in drug stores only a few months. There is something un- usual about Fougére Royale Shaving Cream; that’s why it’s called “the bet- ter shave”. This cream takes the irritation and an- noyance out of shaving. It is soothing to tender faces. It makes a copious, quick lather, and eliminates razor-pull and scraping. It gives you an easy, sat- isfying shave. Fougére Royale has the invigorating odor of the Royal Fern. Get it at your druggist’s or send the coupon below for a trial tube. Fougere Royale AFTER-SHAVING Lotion ts a boon to tender faces, soothing and restor- ing mouture to the skim. It is new but most good druggists have ut—75c. Sougere Royale Shaving Cream Pronounced Foo-Zhaire Royal Shaving Cream, 30¢; otion, 7 Shaving Stick, 75¢; Talewm, $1.00; Eau Vegetale, $1.25; Facial Soap, 50c. HOUBIGANT, Inc., Dept. L-13 539 West 45th St, New York City I want to try Fougére Royale Shaving Cream. You may send me a trial tube—no charge. Lire's Camps for Needy Children (Continued from page 20) give them a sympathy and under- standing otherwise almost unknown to them. A record of each child is kept, and we are in touch with our boys and girls throughout the year by means of various betterment organ- izations. We do not, after they have been with us for a while, cast them adrift again in that labyrinth of al- leys and black hallways and odorous, toppling houses, without a thought of their future Better citizenship is aimed at, and Old Glory flies over both Camps— a symbol of burning devotion. At the Camps, sportsmanship is introduced to little people used to “winning” by any means what- ever. Honesty is insisted upon, and re- wards given for high standards of all kinds. Swimming, diving, hiking, wood- craft, hay-making, races—these are a few of the revelations that the Camps hold. Timid waifs turn into Indians and Scouts and prowl around on impor- tant business. ands flourish, and the wild har- monica and the human voice at its shrillest fill the Camps with music. “Stunt Nights” disclose talents of amazing variety. Both the pps are deep in the green, cool country. The reader knows the other side of this picture: the forest of ugly, unsanitary The games under the very wheels of immens« trucks, the general struggle for sur- viv buildings. Summer adds ten—no, twenty de grees to the thermometer when it strikes the slums. Children wilt babies perish —the whole world sways in terror down there. We must take some more boys and girls to the country this’ year, mustn't we? Another party or two. Down to the Camps for eighteen happy days! ighteen days cost, appro: for each child. If you send more. If you can't, please send less and we shall be un- utterably grateful. Checks should be drawn to Lire’s Fresh Air Fund, 8 Madison Avenue, New York, Y. All contributions are ac- knowledged in Lire about three weeks after receipt, and also by let- ter immediately if the sender's ad- dress is given, Now—how about that one reader? Has he seen this page? And is he (Continued on page 32) ately, can, OF INTERES cant TRAVELER HERE AND ABROAN Vit te ee Mi “BETTER THAN GOLD for TRAVEL” says B. Arman & Co. "We find A-B-A Certified Cheques the ideal form of travel money for our traveling representatives. ett are better than gold for travel. They are convertible into cash anywhere, yet they afford plete protection against loss or theft. This is the statement of Col. Michael Friedsam, President of B. Altman & Company of New York. A-B-A Cheques are the offi travelers cheques of the American Bankers Association. They are widely used by experienced travelers and are obtainable at more than 11,000 banks. They are the only certified travel cheques enjoyinguniversal acceptance. FREE: When you buy A-B-A Cheques FREE: for use abroad, your bank will five you a complimentary copy of Harry Franck's “All About Going Abroad,” sold in bookstores for $1.00. Buy Them At Your Bank ABS stipe CHEQUES Travel Money Theee cheques are certifed by BANKERS TRUST COMPANY, YORK, Agent for the inuing banks, anil ore the only authorized travel eheques of the American Bankers Association comicbooks.com