Life, 1927-08-18 · page 2 of 36
Life — August 18, 1927 — page 2: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not satire or political commentary. It promotes Sheaffer's fountain pens and desk pen sets for home use. The ad's appeal is practical rather than humorous: it emphasizes that these pens are reliable ("unconditionally guaranteed for a lifetime"), always available for writing, and superior to dried-up inkwells and broken competitors. The copy suggests replacing "obsolete writing tools" with modern fountain pens. The decorative ornamental border and the two pen sets displayed on stands are typical of early 20th-century advertising aesthetics. There is no identifiable political cartoon, caricature, or satirical commentary present—this is straightforward commercial marketing aimed at home desk users.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
For the home there is no other writing instrument like this Especially for the home desk these tapering, fountain- pens, with their beautiful receptacles, have brought a new beauty, a new economy and a new order. No more dried up inkwells and stubborn pens. The desk fountain-pen is ever ready for instant service no matter how seldom used. And it is always found in its place. Unconditionally juaranteed for a lifetime, it costs more and is worth more. No repair charges. The Lifetime? pen spends most time in the writing, hand and least in the repair shop. Clear your desk of obsolete writ- ing, tools and enjoy this new-day writin’, equipment. Ac bets SHEAFFER'S PENS* PENCILS: SKR A SHE AFFER PEN COMPANY . k Chica here Ww. + FORT MADISON, IOWA, U.S. A. Ft) comicbooks.com