Life, 1927-08-11 · page 35 of 36
Life — August 11, 1927 — page 35: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a **straight automobile advertisement** for Willys-Knight vehicles, likely from the 1920s. The page shows a photograph of a Great Six Sedan and testimonials from satisfied owners claiming 100,000+ miles of reliable service. The ad emphasizes technical innovations: the Knight Engine (which "improves with use"), seven-bearing crankshaft, four-wheel brakes, and specialized shock absorbers. The small chart on the right graphs engine efficiency gains over time, supporting the claim that performance actually increases with usage—unusual and noteworthy for the era. There is **no political or satirical content** here. This represents genuine automotive advertising from an era when durability and mechanical innovation were major selling points. The copywriting style—featuring owner testimonials and technical specifications—was standard advertising practice of the period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘Over 1OO.OOO miles and good for LOQOOO more’ So writes one of the many thousands of enthusi Willvs-Knight owners concerning his irefree motoring experience. “The trated the Great Six Sedan, §-pas ity —is one of the models which tthe Willys-Knight line to its high position in the public mind. And now, new reduced prices make the Great Six more than ever the leader in fine car values. Only the Willys rs al/ these important advantages: The Knight Engine—Constantly gaining in othness, quietness, power. The only type that definitely dmproves with use. 7-Bearing Crankshaft Banishes vibration. Skinner Rectifier—The device that prevents di- lution or contamination of oil. \W | Y S WILLYS-KNIGHT ENGINE GAINS IN EFFICIENCY : : 4-Wheel Brakes— Posit act ina flash. For maximun Belflex Shackles— Prevent cha tles. Remove the need of greasing Narrow Body Pillars at Winds bicld— it greater vision. Whe teature, accidents will ight Timken Bearings in Front Axle— Most e cars have but four. Result the Wills ky night steers without conscious effort Light Control at Steering Wheel —You without removing vour hand tre Shock Absorbers—Air Cleaner. Vemperature Contr i ®e. *taas| VALVE ENGINE LOSES THE ENGINE IMPROVES WITH USE —IN SMOOTHNESS, QUIETNESS AND ECONOMY comicbooks.com