Life, 1927-08-11 · page 2 of 36
Life — August 11, 1927 — page 2: what you’re looking at
What you’re looking at
This page is **primarily a Chandler automobile advertisement**, not political satire. It promotes the 1928 Chandler "Royal" and "Eight" models. The image shows a luxury car parked before an elegant mansion with well-dressed figures, establishing the vehicle's upscale market positioning. The advertisement emphasizes the car's superiority across multiple price points and performance metrics (hill-climbing ability, traffic speed maintenance). The text invites direct comparison with competing "eight or six" cylinder vehicles—likely referencing rival manufacturers like Packard. References to the "Pikes Peak power principle" suggest engineering credibility. There is **no political cartoon or satire present**. This is straightforward 1920s automotive marketing aimed at luxury consumers, typical of Life magazine's commercial content during this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Eight Called Royal The New 1928 models are being admired from coast to coast ROYAL EIGHTS BECAUSE OF ITS MAGNIFICENCE UXURY-LIKING motorists everywhere have been quick to note how superiorly the 1928 Chandler models stand out in four different price classes—and quick in awarding Chandler the favor and distinction rightfully due any product that makes a better showing than other prod- ucts of its kind. In fact, the volume of Chand- ler sales is advancing along at such a rate as to leave no doubt that Chandler has packed into its new Royal Eights and new Sixes inner talents and merits quite in keeping with rare beauty. Chandler has built these new Royal Eights and Sixes dow to the grund—and powered them to overpower the steepest of hills with ease—to excel in urathe sprints—to maintain top speed, if necessary, hour after hour. And the famous Pikes Peak power principle has been made quieter and smoother than ever! Just put any other cight or six ainst a new Royal Eight or a Six by Chandler—and simply make your own comparison of their relative points of merit. We invite you to do this with the promise that no effort will be made to sway or prejudice you. And it’s two to one that you will agree voluntarily that Chandler is the most conrincing automobile you ever laid hands on, We proudly ask you to try a drive in one. CHANDLER-CLEVELAND MOTORS CORPORATION, CLEVELAND BIG SIXES SPECIAL SINES STANDARD SIXES comicbooks.com