Life — August 4, 1927 — page 39: what you’re looking at

What you’re looking at

This is a Coca-Cola advertisement, not political satire. The page promotes a $30,000 cash prize contest while advertising the soft drink. The image shows a man in a cowboy hat holding a Coca-Cola bottle with the slogan "REFRESH YO'SELF!" The copy emphasizes the drink's refreshing quality and includes a humorous line: "More people agree on that than on electing a president." This jest likely references contemporary political division—possibly from an election year when public disagreement about presidential candidates was notable. The joke suggests Coca-Cola's universal appeal transcends the partisan conflicts that divide Americans on political matters. The "Find the Key" contest element appears to be a promotional game offering the advertised cash prizes.