Life, 1927-08-04 · page 34 of 40
Life — August 4, 1927 — page 34: what you’re looking at
What you’re looking at
This page contains a humorous testimonial letter and tobacco advertisement rather than a political cartoon. A reader named Joseph P. Fink from Pennsylvania writes to Larus & Brother Company describing how he nearly died crawling through Shenandoah Valley caverns to retrieve his lost can of Edgeworth pipe tobacco—emphasizing that his devotion to the brand was worth risking his life. The piece satirizes pipe-smokers' obsessive brand loyalty and the extreme lengths men claim to go for their preferred tobacco. By printing this as if it were a genuine testimonial, *Life* gently mocks both masculine posturing and the exaggerated advertising claims common in 1926. The accompanying Edgeworth advertisement plays along with the joke, offering free samples to test the supposedly irreplaceable product.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
32 Life Pipe Smoker Risks Life Finding Can of Favorite Tobacco Over a period of years, we have heard of many ways in which pipe-smokers prove their devotion to their favorite tobacco. But the medal certainly goes to Joseph P. Fink of Darby, Pa. His letter follows Darby, Pa. vember 12, 1926 Larus & Bro. Co. Richmond, Va. I take the liberty of writing you con- cerning a little ( at happened to me in the andoah Valley of crawling through ai caverns between and Mt. Jack- 1 was finally party after a ter- a wonderful he ta man will do when tobaceo is concerned. 1 real- my tobacco it would be in the cavity—so I as a " us feeling as hand : > with th Aristocrat « very truly, eph P. Fink, Jr. Let us send you free samples of Edgeworth so that you may put it to the pipe test. If you like the sample you'll like Edg worth wherever and whenever you buy it, for it never changes in quality. Write your name and ad-) dress to & Brother pany, 16 S. 2 St., Richmond, We'll be grat ful for the name and address of your tobacco deal- er, too, if you care to add them. Edgeworth is sold in various sizes to suit the needs and means of all pur- chasers. Both Edgeworth Plug and Edgeworth Ready-Rubbe packed in small, pocket-size packages, in handsome humidors holding a pound, and also in several handy in-between sizes To Retail Tobacco Merchants: If your jobber cannot supply you with Edgeworth, Larus & Brother Company will gladly send you prepaid by parcel post a one- or two-dozen carton of any size of Edgeworth Plug Slice or Edge- worth Ready-Rubbed for the same price you would pay the jobber. mond, Va. Edgeworth Station. [ne your radio— tune in on WRVA, Rich~ ] t Wave length (254.1 meters) 1180 kilocycles. Conditions of the Great Alibi Contest Please turn to page 2+ for other information.) E ACH week we will publish a dif- ferent picture in the ALIBI —the picture this week rked “ALIBI NUMBER -FOUR The first prize of $50.00 will be awarded each week to the contestant who, in the opinion of the Judges, furnishes the cleverest and most in- genious conclusion to the sentence “Well, you see, it’s Five second prizes of which starts, this way...” $10.00 each will be awarded to the runners-up. Answers must not exceed twenty- tive words in leng his word limit, however, is not intended to include the captions under the Contest pic- tures as originally published in Lire. ‘There is no limit to the number of answers to each Contest picture that any one contestant may submit. Nor is it necessary for a contestant to submit answers to more than one of the Contest pictures to be eligible for a prize. The Judges will be three of the Editors of Lire. In the event of a tic, the full amount of the prize will awarded to each of the tying con- testants. Answers should be typewritten or clearly written on one side of the paper. Every single shect of manu- script submitted must be plainly marked with the contestant’s name and address. The Judges cannot un- dertake to return any of the manu- scripts submitted in this Contest. Answers to ALIBI: NUMBER THIRTY-FOUR should be so marked, and sent to ALIBI CON- a EDITOR, Lire, 598 Mad- ison Avenue, New York City. All answers to ALTBI NUMBER THIRTY-FOUR must reach Lire’s office before noon on August 1 1927. Announcement of the winners will be made in the issue of Septem- ber 8, 1927. The Contest is open to all and is not limited to subscribers to Lire. Members of Lire’s staff, and their families, are barred from competi- tion in the Contest. What He Needed Docron: You are in bad shape and you must t 4 vacation, Panest: But, midst of m: Doctor n you must take a vaca- tion from your vacation, doctor, I'm in’ the cation now Boston Transcript. HOTEL LEVELAND Public Square, Cleveland OTEL Cleveland offers a happy— and seldom-met—com- bination. In location and cost it is like a com- mercial hotel, for it is on the Public Square, convenient to all parts of the city, and many of its choice rooms rent at $3. But there the com- mercial aspect ends. Luxurious furnishings, quiet and friendly serv- ice, exceptional food, an atmosphere of refine- ment all combine to make Hotel Cleveland seem more like a private club or splendid resi- dence. And that is why “Clevelanders prefer the Cleveland” — and why travelers agree with them. HOTEL CLEVELAND I q q Every room with bath, Servidor | service, floor clerks. Three din- | ing rooms and Lunch Room. Garage service. comicbooks.com