Life, 1927-08-04 · page 3 of 40
Life — August 4, 1927 — page 3: what you’re looking at
What you’re looking at
This page is **primarily an automobile advertisement**, not political satire or comics. It advertises the Chrysler Imperial "80" model to readers of *Life* magazine. The advertisement uses persuasive language emphasizing luxury features: beauty, speed (80+ mph), horsepower (92), comfort, and prestige. The illustration shows an elegant sedan at a dock with a ship in the background, suggesting cosmopolitan sophistication and travel. The phrase "as fine as money can build" appeals to wealthy readers. Pricing ranges from $2,195 to $3,595 (substantial sums in this era), with a note about Federal excise taxes. There is **no political commentary or satire present**—this is straightforward commercial marketing targeting affluent motorists of the period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Nor only supremely beautiful, but ultra smart... Not only 80 and more miles an hour, but suave, dashing, easeful miles... Not only 92 horsepower, but virile, heroic strength to perform any task, anywhere, any time... Not only utmost luxury, but comfort soft as a summer cloud. Not merely a casual means of travel, but a car every owner loves... Drive itand know why Chrysler Imperial “80” has won the reputation among sophisticated motorists of being “as fine as money can build’’, Nine body styles priced from $2495 to $3595, f. 0. b. Detroit, subject to current Federal excise tax. comicbooks.com