Life, 1927-07-28 · page 6 of 36
Life — July 28, 1927 — page 6: what you’re looking at
What you’re looking at
This page contains three distinct pieces of humor from what appears to be the 1920s era. **Top cartoon:** "The Retired Sea Captain Parks His Car" depicts an elderly man with a nautical background attempting to park an automobile—a vehicle he apparently doesn't understand. The joke plays on generational disconnect: older people struggling to adapt to new technology. **"Back to Nature" story:** A businessman (Oswald Gubelberg) wants to advertise on rural cliffs and hold picnics on his private lake. His secretary's objection—that outsiders and children will trespass—satirizes how wealthy industrialists romanticize "nature" while resisting actual public use. **"As Spelled" and "Heaven":** Brief wordplay jokes about names and aspirational ideals. The page reflects 1920s anxieties about modernization, class tensions, and the gap between wealthy leisure aspirations and practical reality.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SWALD GUBELBERG, — look at the lake, they can’t help see- president _Little Gem ing your advertisements. Is that — the cliffs Derrick and Cho » Eclair Manu- — satisfactory?” a lot facturing Co., pushed a button on “O. K. as a. starter,” boomed — els: his mahogany desk Immediately a buzzer sounded in the secretary's where the tive ear of the tener caught the signal and Chief tary that her presence was desired in the Throne Room “Morning,” barked Os- wald as the girl appeared before him. “What've you anteroom, atten- Buzzer Lis- informed the Secre- “Here's a report from that replied the secretary advertising — expert,” ‘He an excellent gram for an outdoor ad- camp He plans to put a big sign right reross the end of that road where the cars now stop to get says he’s got p vertising on the mountain, a view over the valley; he says peo- ple can't help — seei it there. Then to stretch a banner across the face of the Rainbow Falls in the park, where he esti- 40,000 he’s gv mates men, wo and children will see it He's a the option for puttin every day. boards every two hundred feet along the lake shore drive — when folks try to THE RETIRED SEA CAPTAIN PARKS 11S CAR. Back to Nature Gubelberg, “but I wish he'd get the I Terry: Wirt ane you DOKING 80 RORED AND MOURN= FUL Apout? Jerry: SOME FRIENDS OF MY WIFE'S ARE PLANNING 4 PLEASANT SURPRISE FOR ME TO-NIGHT. of wild for a line of posters on nothing there now but flowers. | Anything answered the secretary; “here’s a from the caretaker of your estate up at Mo Manor, sayi a man, his report wife and two children had a picnic luneh by your lake Sunday after- “What?” shouted Mr. Gu belberg. “Order ten private watchmen, arm ‘em with shotguns, get two dozen po: lice dogs, and don't let n one trespass like that again The idea! Eating a picnic in my woods by my lake they'll ruin the place. Ain't people got no regard for na- A.C. M. Azoy. As Spelled sf Y name's Jitcob.”” \ “T didn’t catch it.” itcob!” “Eh? “Jitcob, J-i-t-c-o-b—J as in Arkansas, I as in head, T as in Chinamen, C as in look, O as in circle and B as in hive. H FAV ictor, is a land where everything that your press nt said about you comes true. to a movie comicbooks.com