Life, 1927-07-28 · page 36 of 36
Life — July 28, 1927 — page 36: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward automobile advertisement from Life magazine. The page promotes the Marmon Series 75 luxury car through aspirational copy and imagery. The ad emphasizes the car's performance (11 hours 50 minutes from Los Angeles to San Francisco) and targets wealthy drivers undertaking long-distance trips across California and the American West. The illustration shows a convertible roadster on a scenic coastal highway, appealing to the leisure class. The ad highlights the car's comfort, precision engineering, and availability in multiple body styles at premium prices ($3,195+). It also mentions the smaller Marmon 8 as "America's first truly fine small car" ($1,795+). The "Marmon Jewel Colors" section describes proprietary paint colors inspired by gemstones—a novel marketing concept for the era. This represents typical interwar automotive advertising targeting affluent consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
the stretches of wide-shouldered Coast Highway north from Los Angeles, the Marmon 75 shows fleet, un- wavering speed which brings it into San Francisco with aclean record of LL hours 50 minutes for a 451+ time on the Daylight Limited = 12 hours large Marme + Coupe Roadster (with rumble seat) cially where great distances in a day are a matter Out where days are long and of course +}. and the traditional qualities of 2 fd Marmon have never been quite so generously or . ! Ss Are 3] rf aa a Fs mile s are short 4 so magnificently interpreted as in the new, large ¢ Marmon Series 75 °° it is the casiest riding car t+ skimming along the wind- . . ; in the world today—and without question the ing roads of California—climb- . ; . most precisely built among fine cars oa ing into the mountain passes on : . ; a most interesting selection of body styles, $3195 the trails of the Yellowstone—wherever the high- 7 and upward. Also the little Marmon 8, **Ameri- way leads, wherever safety with speed is essen — . . ca’s first truly fine small car’—$1795 and up- tial, there you will find a preponderance of . ward. all prices f. 0. b. factory = ti : people who have chosen for what would ordinas SLL rily be an arduous trip, the Marmon 75 + with those who demand unusual service of an auto- ; . - 1 Marmon Jewel Colors of. to gain unique color - fe 3 mobile, Marmon has long been a habit, espe- . 4 effect and yet heep true harmony, Marmon hasintroduced a serie: ors,” a basic new in motor car color tre sense of the word, coleurs nature jerived directly from jewel stones, where nature hasachieved her most unusual color harmonies while working ina hard substance ef comicbooks.com