Life, 1927-07-28 · page 27 of 36
Life — July 28, 1927 — page 27: what you’re looking at
What you’re looking at
This is primarily a **car advertisement**, not political satire. It's a full-page ad for the La Salle automobile by Cadillac Motor Car Company, appealing to middle-class buyers. The image shows an elegant 1920s-era convertible parked in front of a European-style street scene (marked "L'Moreau à L'Vieux" and "ANTIQUES"), suggesting sophistication and aspirational lifestyle. **The pitch**: The La Salle offers luxury comparable to the famous eight-cylinder Cadillac but at a lower price point ($2495-$2685). The ad emphasizes General Motors' manufacturing expertise and highlights the **G.M.A.C. financing plan**—allowing buyers with modest down payments and trade-in value to afford the vehicle. The "pre-proved car" claim suggests reliability through Cadillac's established reputation. The European setting aims to convey elegance and class appeal to American consumers seeking affordable luxury during what appears to be the prosperous 1920s. No satirical commentary is evident; this is straightforward automotive marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LA SALLE— THE PRE. PROVED CAR Nothing less than ; ae arter-ce pie: s experience in the manufacture of fine motor cars—plus tl ae a ities of the gre: at Ge energ al Motors Cc or- pors ation—coulc | f ave ma id e the La Sa lle possib le at tods ay 5 price. T he LaS alle overshz dows any six- cy linde er car, and comps ares W ith yut a single cight—the famous 90- degree, V- -type, eight- cylinder Cadillac FOR A SMALL DOWN PAYMENT™~ with the caine al value of your used car acceptable as cash you may possess a La Salle on the liberal te omer plan of the General M. ito Acceptance Corporation the famous G. M. A. C. plan un, CADILLAC MOTOR CAR COMPANY ; DIVISION OF GENERAL MOTORS CORPORATION l DETROIT, MICHIGAN OSHAWA, CANADA La SALLE, From $2495 to $2685, f. o. b. Detroit AS Boy rs eS MANUFACTURED ¢ COMPLETELY 2 BY + THE + CADILLAC * MOTOR * CAR * COMPANY * WITHIN 2 ITS 7 OWN * PLANTS comicbooks.com