Life, 1927-07-21 · page 6 of 38
Life — July 21, 1927 — page 6: what you’re looking at
What you’re looking at
This page satirizes women's weekend social activities and fashion during the 1920s Jazz Age. The top panel shows five sequential illustrations of a woman preparing for a Friday afternoon house party, each featuring a different outfit extracted from her week-end bag. The accompanying text humorously documents her social itinerary: shopping at department stores (Macy's, Oppenheim's, etc.), encountering an "obnoxious" fellow named Hodkins, attending a matinee, and dining out. The bottom illustration depicts George Washington as a bewildered week-end host, captioned with a joke about how many different beds he'd need to accommodate all the changing social obligations modern women juggle. The satire mocks both the frenetic pace of women's social lives and the wardrobe demands of keeping up appearances during the era's leisure culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WHICH | SILE AND TIIS— EXTRACTS THIS— SHE STARTS OFF PROM FRIDAY AFTERNOON FOR A House PARTY, CARRYING NO LUG GAGE OTHER THAN A WEEK-END HAG N RS. SWANK (sinking into a ant chair in her Park Avenue apart ment): Really, 1 was never so “Why the wail, Mothah? fatigued, I'm poyitively dead, T spent the morning doing the smart shops I did Merei’s and Ciquette’s and Helene’s and a new shop near Gargon's,” “Anything worth noti “Nothing markable. 1 did 1 Dernier model f in ash rose chiffon roma, but it failed utterly to inter- est me.” “What old) dear?” I did Anselin’s for lunch and met Claira Brhowne. She insisted that I do a matinee then, with her, so we did the new thing that Mervyl Man nering ix play end hostess) 2 WOW MANY George Washington (ta week DIFFERENT BEDS AM EL EXPROTED TO SLEEP IN OVER THE in oat the Fro WEEK-END, MADAM? tenac AND THIS— ned Ra p con) Ohe VVech-bnd bag— AND THIS So Do-Do-Do, Etc. Afterwards, I did Harry's office to see if he had de- “In a way. cided on plans for the Adirondack lodge. He had drawn a sketch or two, so I did those.” “Were they grotesque?” “Of course, but not so much so ts To had expected. While I was coming | an officer became. in- sulting at one of the intersections. When Hodkins refused to notice the fellow, he beeame so obnoxious that Hodkins was forced to tell him that some one should do Headquarters ind report the matter. The creature then had the colossal impudence to say that it was lucky he didn’t have both of us do the Tombs.” “Are you dining at home to- . I suppose Harry and I will have to do those impossible Up ite oT leighs’ dinner to-ni would much rather do bed." I Crosswhite Sufficient stop here and get a: sand- 4 wich. Why? ‘There's a chicken dinner place just up the road.” That's why comicbooks.com"