Life, 1927-07-21 · page 4 of 38
Life — July 21, 1927 — page 4: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not political satire. It promotes the Davey Tree Expert Co., a tree service business based in Kent, Ohio, founded by John Davey (pictured). The advertisement claims the company generated $2,000,000 in business in 1926 by serving nearly 13,000 clients—"70% of Davey clients paid less than $100 each." The text emphasizes the company's legitimacy: trained arborists, scientific methods, and geographic reach across North America. The scenic photograph shows bare trees lining a path, presumably illustrating the kind of tree work performed. There is **no political cartoon or satire here**—this is straightforward commercial advertising from the 1920s designed to establish the Davey company's credibility and scale to potential customers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ong prominent persoas ap s served by the Davey Experts are the following: HERBERT L. SATTERLEE COLGATE UNIVERSITY MORRIS 1. CLOTHIER OM10 BELL TELEPHONE COMPANY Fr. M. STATLER BALTIMORE & OHIO RAILROAD COMPANY GLEN ECHO COUNTRY CLUB COL. ROBERT R. MCCORMICK PURDUE UNIVERSITY HON, ANDREW W. MELLON EASTMAN KODAK COMPANY JOHN N. WILLYS JOUN DAVEY 1846-1923 Father of Tree Surgery Reg U.S Pat Of Esery real Davey Tree Exper tis agreement made with th y °) Reproduction from a painting made on the estate of Vice President Charles G. Dawes, Eeanston, Iinois, by Frank Swift Chase © Teed. 7. 8. Go. tne, 1987 A §2,000,000.00 business in saving trees in 1926 Yet 70% of Darcy clients paid less than $100 cach John Davey was working alone in Davey Tree Experts served nearly 15,000 clients in 26 i f his new science prior to the publica from Canada the practi tion of his first book, “The Tree Doctor.” Since These clients included private home owners and then the business has grown steadily year by year country clubs; municipal, ¢ and federal parks in annual volume, number of trained employes, and and institutions; schools and colleges; churches, the number of clients served. 4 philanthropic organizations; corpo- Not a man is retained in the Davey organization rations and ot who is dishon ot lazy or careless. Irrespective of Nearly 800 Davey Tree Experts are now serving the investment in him, if'a man is found to be the 25° more clients thanlast year. The present year's Fong kind he is quickly eliminated. business will amount toapproximately 82,500,000.00, These Davey Tree Experts give you proven and There were 250 men in the Davey Institute of —_ Feliable service at moderate cost — no carf Tree Surgery last winter receiving scientific train- charged and you pay only for working ti ing, all carefully selected—the only school of its material and delivery costs. kind in the world. Write or wire nearest office for free inspection of Every Davey man is thoroughly trained in the your priceless trees. Davey Tree Experts live and Davey organization —ne nis permitted to experi- work in your vicinity; they are quickly and easily ment on your priceless trees. available for large or small operations. ch officen witht ele phones wo York, 601 Fifth Aee., Phone Murray Holl 1629; Albany, City Sarings Bank Puttafeld, Mase % y Bldg. ;Prowsdence , R.1.,38 Exchange PL; Vhsladelphia, Land Title b Washington, Investment Bidg. ; Pitteburgh, 311 Fourth Ave.; Buffalo, 110 Frankive St. : Cleveland, Hippo ‘Mercantile Library Bldg. :Lowisealle, Todd Bld Picteher Satings & St. Louis, Arcade Bld ¥ a City, Searnitt Bidg.; Minneapolis, Andrw ing St., Wert; Stamford, Conn, Gu :Detrent, General M Ig.; Chicago, Weats Exchange Bldg. ; see ly DAVEY TREE EXPERTS {nthe emblgy of The Davey Tree Exper iCo., Inc.. and the public 4s cautioned ogainst these falsely representing themstlers. An ‘ompany and not with an individual is certain evidence of genuineness. Protect yourself from smpostors your trees who 13 not directly in our employ ond claims to be a Datey man, write headguariers for his record. Save yourself from loss and your trees from harm f anyone solicits the care comicbooks.com’*