Life, 1927-07-21 · page 34 of 38
Life — July 21, 1927 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising and contest announcement** rather than political satire. The main content announces Life's "Alibi Contest," a weekly competition where readers submit humorous written conclusions to cartoon captions—this week's image being "Alibi Number Thirty-Two." The advertisements include: - **Panama Pacific Line**: promoting discounted cruises to California via Havana and the Panama Canal - **Skippy in a Book**: promoting a collection of Percy Crosby's comic strip - **Johnnie Walker Cigarettes**: a vintage tobacco ad - **Boston Garter**: hosiery advertisement The **"Going Strong"** illustration appears to be the week's alibi contest image—a figure in Scottish dress—though the actual cartoon isn't clearly visible in this reproduction. The page also includes a humorous brief: "Recumbent," a joke about a father explaining to his son why mechanics hide under automobiles (not to avoid pedestrians, but because the father misunderstands the question). There is **no significant political satire** on this page—it's standard 1920s magazine content mixing humor contests, travel promotion, and consumer goods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life Conditions of the Great Alibi Contest (Hlease turn to page 20 for other information.) | JR ACH week we will publish a dif- 4 ferent picture in the ALIBI | | CONTEST—the picture this week | being marked “ALIBE NUMBER THIRTY-TWO.” DO YOU KNOW AMERICA? | ist eset weal te tie Contestant . who, in the opinion of the Judges, You will, after this fascinating furnishes the cleverest and most in- water and rail round tp) Genious conclusion to the sentence which starts, “Well, you see, it’s CALIFORNIA _ iis 52 rive sean prizes of | $10.00 each will be awarded to the via HAVANA runners-up. sparkling Paris of the Answers must not exceed twe Caribbean five words in length; this word limit, | |] PANAMA CANAL | however, is not intended to include | | | engineering wonder of the captions under the Contest pic- the world tures as originally published in Lire. ¥ % There is no limit to the number of + Home across the Continent answers to each Contest picture that Liberal sight the way any one contestant may submit. Nor Reduced Fares is it necessary for a contestant to From $380 round trip water andrail’ | submit answers to more than one of Vee Mase oain the Contest pictures to be eligible for a prize. The Judges will be three of the Editors of Lire. In the event of a tic, the full amount of the prize will be awarded to cach of the tying con- testants. anama facifie fine INTERNATIONAL MERCANTILE MARINE COMPANY Answers should be typewritten or clearly written on one side of the paper. Every single sheet of m: script submitted must be pla marked with the contestant’s name and address. The Judges cannot un- nue dertake to return any of the mann- | scripts submitted in this Contest. Answers to ALIBI NUMBER THIRTY-TWO should be so marked, and sent to ALIBI CON- TEST EDITOR, Lire, 598 Mad- ison Avenue, New York City. All | answers to ALT BI NUMBER | THIRTY-TWO must reach Lirr’s office before 12 noon on August 4, | 1927. Announcement of the winners will be made in the issue of August SKIPPY? S ina book! $ tter while Perey $ drawings! The adventure and wise-cracks of America’s m kid, all VEW and all in one vu volume! You'll want your copy’ al Always Belittlin’ Writt PERCY CROSBY | The Contest is open to all and is not limited to subscribers to Lire. Members of Lirr’s staff, and their families, are barred from competi- tion in the Contest. Recumbent “Out, see the mechanic under the auto- r little Wilber- | in the Boston can you get the Agrippa Web. ‘The new’ ventilated | open mesh web with non-skid back which prevents slipping even when wor very loos exelai “Tush, Will a pedestrian.” ” said his papa, “that is | Detruit "News, ALWAY \ Aw American explorer reports that he | has been robbed by bandits in’ the jungles of Brazil....How civilizati spreads!—New York Herald Tribune, | Gosces Frost Conipany; Milars: Boston How Did Your Garters Look this A.M.? comicbooks.co!