Life, 1927-07-21 · page 27 of 38
Life — July 21, 1927 — page 27: what you’re looking at
What you’re looking at
This page promotes **Life Magazine's charitable camps for poor New York City children**, combining serious social advocacy with light humor. The main article solicits donations for Life's boys' and girls' summer camps (operating 40+ years) serving Lower East Side slum children. It frames charitable fundraising fairs as entertainment rather than obligation—a "thrilling adventure" rather than tedious obligation. The appeal emphasizes the camps' necessity: providing urban poor children relief from brutal summer heat through swimming and countryside exposure. The cartoon below shows a couple at a beach; she suggests swimming, he deflects ("Let's sit this one out"), illustrating typical leisure-time reluctance—a gentle contrast to the earnest camp advocacy above. The "Hearts and Soles" poem uses wordplay (gypsy hearts vs. feet that won't roam) and the "Partial Plater" joke about dentists are filler content typical of the era's magazines—light entertainment padding around advocacy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
IN FOR THE WEEK-END, Lire’s Camps for Needy Children Fair and Warmer HIS is the season when we are ften cajoled into lending our presence to that form of torture called a “Fair.” Occasionally fairs are held for ad- mirable Frequently they Venetian ancient objects. assume such aliases as Market Place,” “Tombola”™ “The Bobbed Buccaneers.” No matter, they events of intense midsummer despair from which we emerge with lapsed pocketbooks. In ex- change for our gold, behold ore even always remain 1 bundle of trash! The cus- tom is known as charity. But it is a long worm that has no turning Beginning this very w ment, with these — ve words, we intend to show that a “Fair may be a thrilling adventure, an ex- citing human At this point we without even a si of trumpet, the most enterprise. open, blare world’s heart-warming — ba- zaar. And we beg you to come to it—and buy. You see, we funds for Lire’s Camps for Needy Children. It simply has to be done. This work for the pitiful youngsters of New York slums has been in opera- tion for over forty years. It must continue. must. raise One just doesn't drop a thing that has developed into a world- known — institution. We must keep the little groups of wistful boys and. girls in the healthful country during the sickening sum- mer heat which is so cruel to the children of the streets of the Lower East Side. Our Boys’ Camp is at Pottersville, New Jersey, and our Girls’ Camp is at Branchville, Conn, We are not asking 3 We are asking you to buy buy the most you to Ind to wonderful things! give Plump, red cheeks for some pallid waif of a wee girl. A morning in the swimming-hole (Please turn to page 28) He: sate we swim? She: No—wer’s sir Tits ONE ovr. Hearts and Soles ents to Roy Ful- With acknox kerson for the the idea as ell VYPSY hearts are my J Bat ¢ y feet are few; We long for “forests fenny Where sunlight We talk of “luri And “trails th But stick upon the Within We babble of exist Mong But Fron We sigh Orricr just here to we may lters througl 1 motor car. So narrow But hate to leave — the movies And theatres behind Yes, gypsy hearts are many gypsy feet are few s there esn't want to do roving round the chart, But when it comes to leay ing The feet refuse to start Partial Plater ATIENT. other dentist ? Girt I these airmen keep on, “ and a lot of woodland ut its dis- ind confined, isn’t any yus Weaving Who's that Oh, he’s fill in have to estab- comicbooks.com