Life — July 21, 1927 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is primarily a **Sheaffer's pen advertisement**, not political satire. The decorative border and layout are typical of early 20th-century ads in *Life* magazine. The image shows a **Native American profile** (likely representing a generic "Original American") alongside Sheaffer fountain pens. The ad's text claims that Sheaffer pens represent American innovation and leadership in pen manufacturing—hence the reference to "Original Americans! We have pioneered in new pen ideas." The Native American imagery appears to be using a conventional ethnic stereotype common in period advertising to symbolize "American" identity and originality, though this usage would be considered offensive today. The page is essentially a commercial product advertisement rather than editorial content with satirical intent.