Life, 1927-07-21 · page 2 of 38
Life — July 21, 1927 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **Sheaffer's pen advertisement**, not political satire. The decorative border and layout are typical of early 20th-century ads in *Life* magazine. The image shows a **Native American profile** (likely representing a generic "Original American") alongside Sheaffer fountain pens. The ad's text claims that Sheaffer pens represent American innovation and leadership in pen manufacturing—hence the reference to "Original Americans! We have pioneered in new pen ideas." The Native American imagery appears to be using a conventional ethnic stereotype common in period advertising to symbolize "American" identity and originality, though this usage would be considered offensive today. The page is essentially a commercial product advertisement rather than editorial content with satirical intent.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
m Oss ae oy Set Original Americans! We have pioneered in new pen ideas We are proud of our leadership in the fountain-pen industry. We cherish mightily the remarkable success that has been ours. For these things mean that we have been of real human service. Our pioneership in makina truly beautiful pen, practically indestructible, and always an infallible performer, was matched only when we originated the tapering, fountain-pen for desk use—probably the most helpful pen improvement ever made. The Lifetime® pen, }uaranteed for a lifetime, costs more because it is worth more. It is in service more daysand in the repairshop less than any other pen. Lifetime” pen, Arcen or black, $8.75, Ladies 50—pencil, $4.25. Others lower At better stores everywhere SHEAFFER'S PENS: PENCILS: SKR ER TEN COMPANY - FORT MADISON. ow, comicbooks.co