Life, 1927-07-21 · page 18 of 38
Life — July 21, 1927 — page 18: what you’re looking at
What you’re looking at
This page contains editorial commentary on the 1925 presidential race, likely critiquing candidates' advertising strategies. The text references "Mr. Coolidge" and "General Wood" as presidential candidates competing for voter attention through aggressive publicity campaigns. The cartoon illustrations appear to mock the candidates' self-promotion efforts—one shows a figure with a megaphone or announcement device, suggesting candidates are "shouting" their virtues rather than quietly demonstrating competence. The satirical point seems to be that excessive campaign advertising reveals weakness; truly qualified leaders shouldn't need such loud self-promotion. The commentary criticizes candidates for relying on flashy publicity rather than substantive accomplishments or character, a recurring theme in 1920s political satire about modern campaign techniques.
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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
4 x ye THE + & BY ae JULY 21, 1927 VOL. “While there is Life there's Hope” Published by LIPR Crnmers Dawa Guisos, Crate Maxweret, Laxcuoase Gusos, R. FB. F. D. Casey, . Sienwoon, EB elt \ TPIS is one of th worst sum mers ever known for presiden- tial candidates to get even a reasonable share of ad- Consider Mr. Coolidge, having. vertiserent what His publicity men have been faith ful enough, faithful. an uphill time he is probably too Consider the pictures in the paper the fish he has caught; Mrs. Cool idge and the dog; Mr. and Mrs. Coolidge, the fish and the dog; the presidential family going to church; # preacher; the President and General Wood, both in’ ten- gallon hats! Well, one that it has all been in vain. ill of these items without them up. mething the young cannot say One ean remember looking been done, possibly something ac- before th complished, but since President started for the Bad Lands, the birdmen have had first call on front space. As soon announcements begin of the I an end to where he is SrOSS goin next starter. eventually doubt, be concern about the birdmen, everything there is and there will, no an-end to the impassioned sibly it has been reached already, though the newspapers have not found it out, but while it lasts it makes it hard, as said, for candidates to get due notice. Maybe it is as well it came this year instead of next, when it might t blight on the campaign and made the have put possibly oblivious of the voters still more polls than they are already. Nest year! What will happen PUBLISHING 398 Madison Avenue COMPANY + New York President Vice-President Secretary and Treasurer Lindbergh demonstrated wide gulf there is between occurrence and expectation. We may further disclosures of the same 1928, for the next vear? have liabilities of the year ahead are altogether out of the ordinary and beyond it. The flying men are getting all the whoops. Mr. Coolid any to speak of. But neither are the other candidates. If attention is to sort in be distracted from candidates alto- gether, Mr. Coolidge ahead on it He will thrive on neglect. One of his strong points with the voters is that they don’t have to think of him. They much prefer not to think about government. [tis too hard a subject. AFTER all, advertisement of Mr. 4% Coolidge is really superfluous. The less he better he does. His most admired quality in the past has been his reticence. So better that his publicity squad turned their cameras on Gen- is known the much the eral Wood, who has been out of sight in the East for several years and of whom we should all be glad to. be reminded, General Wi ul’s greatest success has been as a colonial adminis- trator, He has always done well it it, One does not have to draw heavily on faith to believe that he has done well in’ the Philippines ded doing. ‘I of- an to fill rnd that it n training ‘camps be ficers’ and peared in the ten- General Wood invented up about the time Mr. Coolidge General We as a means of getting alittle preliminary war preparation when Mr, Wilson's administration hh about doing it. It how they have sur- war, General Bullard thinks we are going to sleep about war preparations and has been say- ing so in the Herald Tribune. No doubt he dp sunds for that opinion seemed sl is remarkable vived the fessional has neverthe- less, a good deal is going on that ought to el him up. The gentle- men who are wrangling for us in be- 1 that we gain some half of our Navy seem to work for it day, and the exploits of Lindbe rel may have ind the flying men in the last. six weeks have put an activity into aviation which is of first-rate im- portance as a preparation for war, M R. BORAH has anxieties about the future. He disclosed in Denver about a month ago at the Ad- vertisers’ Convention that 1 was displaying again the war sign of 1914, that the known oil fields of the United States hold enough oils to supply this country for six years and probably ae longer, and that the losses by the Mississippi River floods will reach 400,000,000. So he thinks it will be well for us to sub- ject Europe to a little timely neglect, for the moment on our own concerns. There is honest work, he for every dollar in the United States. He always feels so about our dollars—that we ought to work them at home. He never has about spending and concentrate says, enthusiast water. been an them THe number of qualified voters who avoid the polls nowadays is ross the some to some ob- But concern why should it? If rs and rulers other method Any one who of political expression. thinks that voters are indispensable is invited to read El- mer Davis's piece on William Hale July Harper's. to democracy Thompson in the S. Martin. comicbooks.com