Life, 1927-07-14 · page 6 of 40
Life — July 14, 1927 — page 6: what you’re looking at
What you’re looking at
This is primarily **advertising copy, not satire or political commentary**. The page promotes the Mimeograph, a duplicating machine made by the A.B. Dick Company of Chicago. The advertisement claims the device has achieved "tremendous popularity" by filling a genuine business need: producing "millions of well printed letters, forms, bulletins, diagrams, plans, maps, etc." in offices daily. It emphasizes the machine as "the speediest and most economical duplication of typewritten material" and a "money and time saver." The ornate framing and "Life" magazine placement lend prestige to the product. Two sidebar testimonials from business locations (New York, Boston, Philadelphia, etc.) and an invitation to request more information comprise the sales pitch. There is no political content or satire present—this is straightforward early 20th-century product marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A tremendous popularity has been earned by this little machine It has found its way into practically every industry in the world. More and more are business and edu- cational institutions depending upon it for important undertakings. It has met with remarkable success be- cause it exactly fills a great need. In small enterprises and big, it is grinding out literally millions of well printed Service We maintain direct branches of our main factory in New York, Boston, Philadelphia, Washington, Cin- cinnati, Indianapolis, Pittsburgh, Detroit, St. Louis, Kansas City and Minneapolis. And usu ally the best office equip- ment store in other cities sells Mimeographs and has supplies in stock. A. B. Dick Company Chicago letters, forms, bulletins, dia- grams, plans, maps, etc., in every working day. It is the means by which speediest and most economical duplica- tion of typewritten material is achieved. It is a substantial money and time saver—there- fore its well earned popularity. Today You can't possibly know of the many im- portant ways in which the Mimeograph can serve you until you have learned a few in- teresting facts concem- ing the Mimeograph of today, Let us send you an interesting booklet on this subject. A request will bring it to you without obligation. A. B. Dick Company Chicaso comicbooks.com