Life, 1927-07-14 · page 4 of 40
Life — July 14, 1927 — page 4: what you’re looking at
What you’re looking at
This is **not political satire or a cartoon**—it's a straightforward **automobile tire advertisement** from Life magazine. The page promotes "Lee of Conshohocken" heavy-duty tires. The illustration depicts a 1920s-era car at what appears to be a social gathering or vacation destination, surrounded by well-dressed people and other vehicles. The advertisement's argument is purely commercial: Lee Heavy Duty tires are superior to competitors because they contain more rubber and cost no more to purchase, despite being "far less to run." The text emphasizes durability for long vacation trips and compares the tires' quality against other branded options. The slogan "Cost No More to Buy — Far Less to Run" was the sales pitch. There is no political or satirical content—this is period advertising for a Pennsylvania tire manufacturer.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life H EAV Y DU —T YT When you get your car ready for your vacation trip, look well to the tires. The longer the trip, the more impor- tant the rubber you ride on, Every hour of every day is too pre- cious to be spent by the roadside, yet many of us waste more time and dol- lars in lay-ups than a whole set of Lee Heavy Duty tires would cost. Start right by being tired right—by LEE of Conshohocken. You'll come back right, too. The plus value Lee puts into his He: Duty tires is evident when you buy them. Put them side by side with the same marked size of any other “heavy duty.” They're bigger; more rubber in them. As the miles by the R E § | LEE af Conshohooken Heavy Duty tires are superior; and yet they cost no more than the others. Into every Lee Tire goes the crafts- manship which is traditional—of mak- ing more than justa good tire. Whether it be the Shoulderbilt Balloon, the De Luxe High Pressure Cord, or the Puncture Proof (in balloon or high pressure) — the same zealous care is put into materials and construction, to make your tire money go the farthest. The Rub n of America has pre- pared an booklet on the Care of Pneumatic is profusely ed and s happen —twhen they do, d one on request. ce Tire & Rupper Co, Conshohocken, Pa. COST NO MORE TO BUY ~ FAR LESS TO RUN comicbooks.com