Life, 1927-07-14 · page 36 of 40
Life — July 14, 1927 — page 36: what you’re looking at
What you’re looking at
This page is primarily **advertising and contest information** rather than editorial satire or political commentary. The main content features: 1. **Travel/Auto Advertisements**: Parlourist Touring (European travel) and a European Auto-Map for motorists 2. **Barbasol Shaving Cream Ad**: Humorously promises shaving "without brush," "pull," or "sting"—positioning itself as modern convenience 3. **The Alibi Contest**: Life's weekly creative writing competition where readers submit humorous "alibis" to explain cartoon situations (completing "Well, you see, it's this way..."). Winners receive $50 weekly, with $10 second prizes 4. **Marlboro Cigarettes Ad**: Features an illustration of a woman at the beach, marketing cigarettes as refined and luxurious 5. **Minor Humor Items**: Including "A Golfer's Vocabulary" joke about creative cursing The page reflects **1927 American consumer culture**—automobiles, modern grooming products, leisure activities, and smoking as aspirational lifestyle markers. There is no political satire visible; this is a typical commercial magazine page mixing ads with reader engagement contests.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Are you going to Europe? informa! pork Pia Auto-Map for $1.00 $1. (Others more.) If you are broad will prove invaluable, \ PARTOUT TOURING, Inc. 551 Fifth Ave., New York Motor Service Abroad It soothes as it smooths asit gleans Barbasoltakesall the trouble out of shaving -all the pullandstingand smart. No brush. No rub-in. — Barbasol- times ie to directions. “Mister, you’re next!” Barbasol For Modern Shaving The Barbasol Company Indianapolis, Ind. Lenclose 10c. Please send trial tube. Name Address. | uncannily aceur Life Conditions of the Great Alibi Contest 14 for other (Please turn to page information.) ACH week we will publish a dif- ferent picture in the ALIBI T—the picture this week “ALIBI NUMBER CON being marked THIRTY-ON The first prize of $50.00 will be awarded each week to the contest who, in the opinion of the Ju furnishes the cleverest and most genious conclusion to the sentence which starts, “Well, you see, it's this way...."" Five second prizes of $10.00 cach will be awarded to the runners-up. Answers must not exceed twenty- five words in length; this word limit, however, is not intended to include the captions under the Contest pic- tures as originally published in Live. | There is no limit to the number of answers to each Contest picture that any one contestant may submit. Nor is it necessary for a contestant to submit answers to more than one of the Contest pictures to be eligible for a prize. The Judges will be three of the Editors of Lire. In the event of a tie, the full amount of the prize will be awarded to each of the tying con- testants, Answers should be typewritten or clearly written on one side of the paper. Every single sheet of manu- | script submitted be plainly | marked with the and address. The must contestant’s name Judges cannot un- dertake to return any of the manu- seripts submitted in this Answers to ALIBI THIRTY-ONE should be so arked, and sent to ALIBI CON- rt ’ EDITOR, Lire, 598 Mad- ison Avenue, New York City. All answers to ALTBI NUMBER THIRTY-O must reach Lirr’s office before 12 noon on July 28, 1927. Announcement of the winners will be made in the issue of August 18, 1927 The Contest is open to all and is not limited to subscribers to Lire. Members of Lire’s staff, and their families, are barred from competi- tion in the Contest. Contest. NUMBER | | A Golfer's Vocabulary “Au! remarked the fascinated by- | stan after listening for a time to the moving man who had dropped a grand piano on his foot. “That's the phrase I was trying to think of yesterday on the links."—Detroit News. | | “Yesrenpay’s Weather” is the feature | of a certain daily paper. Its after-casts for the previous twenty-four hours are Punch Also Obteinable In Canada On the beach and at Casinos — on Fifth Avenue and in their homes—connoisseurs of cigarettes agree. That is why the de- lightful Marlboro blend ... so mild and yet so rich... wins instant favor with discriminating smok- ers everywhere. Marlboro Bridge Score sent free upon request. Ci as 1 as May) wes fresh— Wrapped in heavy foil. Created by PHILIP MORRIS & Co,L® Inc’ 44 West 18th Street, Dept. K, New York comicbooks.com’’