Life, 1927-07-14 · page 32 of 40
Life — July 14, 1927 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising and fundraising**, not satire or political commentary. The left side promotes Harry Franck's travel guide and ABA Certified Cheques (traveler's checks)—financial products marketed as safer than carrying cash abroad. The image shows a guidebook being packed into luggage. The right column shifts to a serious charitable appeal for "Life's Camps for Needy Children"—apparently summer camps run by *Life* magazine for poor urban children. The text argues passionately that without donations, "hundreds and hundreds of children" will miss out on country air and healthy food. It's emotionally pitched ("heart-wringing") but claims to avoid melodrama, simply presenting "facts." The contributor list at bottom shows donations from wealthy donors. **Context**: This reflects 1920s Progressive-era philanthropy, when magazines like *Life* positioned themselves as civic institutions sponsoring charitable causes for underprivileged children. The juxtaposition—luxury travel advice alongside pleas for poor children—reveals era attitudes toward wealth and social responsibility.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OF INTEREST TO ( TRAVELERS WHO ARE GOING ABROAD This book, published by Brentano's, anneers your every question about foreign travel. 81 at all book stores, Free to purchasers of A-B-A Cheques for use abroad. Harry Franck’s New Travel Book FREE To purchasers of A-B-A Certified Cheques OW much to tip the ship's stewards, the handling of bag- gage, th sto travel on different railroads— these and every other ii bt a "ALL ABOL ABROAD™ by the world-famous traveler, Harry Franck. This new book is pocket size and contains I maps and pages for a diary and expen unt. A complimentary copy will be given to those who purchase A-B-A Certified Cheques for use abroad, ABA Cheques are the official travelers cheques of the American Bankers A They are the enjoy- charge for this ice and protection. For safety and convenience when you travel, ask your bank for A‘BrA Certified Cheques and get your copy of Harry Franck’s sely prac- tical book on foreign travel. Better Than Gold This cheque is certified by BANKERS TRUST COMPANY, NEW YORK, Ageot for the issuing banks, and ts the ooly authorized travel cheque of the American Bankers Association Lire’s Camps for Needy Children (Continued from page 24) we have grateful occasion to know. But the need of these children is so great that we implore you to keep up the good work. We are not trying to make a heart-wringing appeal. We simply want to give you a few facts. Unless you—all of you—help us to keep the two Lire Camps for Needy Children open all this sum- mer, some hundreds and hundreds of children will have to go without a breath of country air, without a day of country joy, without a day of new country strength and happiness. The first two big-eyed groups little ones from the slums are al- ready sampling the unbelievable de- lights of the Camps. The rich milk and the good food are getting in some fine work on the bony young- sters, and the guidance and care the well-chosen counsellors are be- ginning to show in the unafraid, bright cyes and in the new free laughter of the children. But we need money. We can ac- complish nothing for these little fel- low beings without it. L. A. F. en, New Have McMillan. New York Margaret Halstea Mrs. Fannie Hanr Mrs. William E. I Conn. Partridge, x MeWa' Hiram W. Si G. H, Buchanan, J (Continue comicbooks.com