Life, 1927-07-07 · page 37 of 42
Life — July 7, 1927 — page 37: what you’re looking at
What you’re looking at
This page mixes humor, advertising, and editorial content typical of 1920s Life magazine. **The Cartoons/Humor:** - "From the Never-Never Land" satirizes Prohibition debate—a Senator and college President argue endlessly about "wet and dry" (alcohol) until each converts the other, creating absurd circular logic. - "Overstudy" is a brief joke about a Scottish boy earning a shilling but being told to stop studying hard. **The Advertising:** The dominant content is a **Fatima cigarette advertisement** exploiting youth culture. It claims younger people smoke this brand and frames tobacco as their preferred choice—appearing to target young consumers directly. This predatory marketing (now illegal) was common in the 1920s. **Additional Ads:** - Forhan's toothpaste (claims to prevent pyorrhea/gum disease) - Pyrorrhea treatment ad **Coming Attractions:** Preview of next week's *Life* features, including work by cartoonist Coles Phillips and humorist Dorothy Parker. The page reflects 1920s cultural anxieties (Prohibition debates) alongside aggressive tobacco marketing to youth—practices we'd find shocking today.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
From the Never-Never Land Tue great debate stro’ lunged Senator and the equally st lunged college Pre dry question had between the and thus addressed the audi- mvinced me ‘om this time thirsty. “And 1,” “have been so thor- , onvinced of the error of my way worthy opponent, the Senator, ceforth 1 shall champion the cause of the drys.” And so the debate finitum.—Cincinnati: Enquirer. said he, went on ad in- Overstudy Saxpy Sesion: Ye promised to gie me saxpence if I was top boy at school. I've been top boy for two weeks running. Sanpy (reluctantly): Well, here’s a shilling, but ye must give up studying so hard—it's Sentow Why 4 out of 5 make this great sacrifice protection ag: for anexan teeth whi Its taste is pleasant and refreshing. Teach your children to use it. It is health insurance. Ac all ts—35¢ and Goc. Formula of R. J. Forban, D. D. S Forhan Company, New York Forhans for the gums MORE THAN A TOOTH PASTE «IT CHECKS PYORRHEA IT’S WHAT THE 1 YOUNGER CROWD THINKS ABOUT IT! OW the whole world talks the language of this younger generation, follows their fashions, plays their flashing games—and obviously takes their opinion on tobacco matters very seriously, for the younger set’s most favored brand is the largest selling quality cigarette in the world! Next Week— “The Call of the Wild” mm by the late COLES PHILLIPS—t read of sev of this remé ble Lire by ELLISON HOOVER, ROBERT BENCHLEY, JR. RUSSELL PATTERSON, LLOYD MAYE SHERWOOD—and a new ALIBI picture for Cor rether artist S mv mous painting Cartoons and text JOHN HE) ROBERT I addicts. Coming— the WEEK-END NUMBER— a hilarious house a cover by GARR cartoons by GLUYAS WILLIAMS and R. V. CULTER, delightfully whimsical little essay by DOROTHY PARKER. Also Coming— the TOURISTS’, and other special numbers with JOHN HELD, JR., JOHN LAGATTA, RUSSELL PATTERSON, CHARLES BAS- KERVILLE and MCCLELLAND BARCLAY. FEMININE covers by and another comicbooks.com