Life, 1927-07-07 · page 33 of 42
Life — July 7, 1927 — page 33: what you’re looking at
What you’re looking at
This is a Fisher Bodies advertisement for General Motors, not a political cartoon. The page features a glamorous photograph of a woman in 1920s attire (cloche hat, white outfit) posed with a black cat, accompanying promotional text about Fisher's car body manufacturing. The ad emphasizes Fisher's philosophy of building high-quality automobile bodies for major American car manufacturers across different price ranges. The messaging stresses luxury, comfort, beauty, and durability as competitive advantages. This appears to be part of Fisher's brand strategy to position their bodies as premium components sought after by leading automakers—essentially marketing through prestige rather than price. The decorative borders and elegant photography reflect typical 1920s advertising aesthetics designed to appeal to affluent consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
From the very first, this has been the Fisher policy:—To build for the few leading motor car manufacturers in America, the finest, most comfortable, most beautiful, and the staunchest bodies in their various price groups This is the reason why, today, you will find that the favored cars in their re- spective fields enjoy the important advantage of being equipped with Body by Fisher FISHER BODIES iter comicbooks.com