Life, 1927-07-07 · page 2 of 42
Life — July 7, 1927 — page 2: what you’re looking at
What you’re looking at
This is primarily a **car advertisement**, not satire or political commentary. The page promotes the Chrysler Imperial "80" automobile, highlighting its performance capabilities (80+ mph, 92 horsepower) and comfort features. The upper illustration appears to be **decorative architectural imagery** — possibly depicting a mansion or estate — establishing aspirational lifestyle associations with the vehicle. This was common advertising strategy: linking luxury cars to wealth and social status. The advertisement emphasizes the car's refinement, describing it as "fine as money can build," and lists ten body styles priced from $2,195 to $3,995, f.o.b. Detroit, plus Federal excise tax. This represents **straightforward 1920s-era luxury automobile marketing** rather than satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
So miles and more an hour with effortless facility; 92 horsepower under control so perfect as to secure instant response to every slightest driving requirement; an ease of riding that makes motoring comfort take on a new meaning —these are the obvious reasons why the Imperial “80° is preferred by connoisseurs and characterized “as fine as money can build’. Ten body styles priced from*2195 1043995, f. 0. b. Detroit, subject to current Federal excise tax. comicbooks.com