Life, 1927-06-23 · page 34 of 38
Life — June 23, 1927 — page 34: what you’re looking at
What you’re looking at
This page mixes commercial advertisements with a fundraising appeal for Life magazine's Fresh Air Camps for poor children in New York's Lower East Side tenements. The main text (continued from page 22) argues that summer in crowded slums is dangerous for children—comparing it to war in its severity. The author appeals for donations ($20 sends one child for eighteen days; $200 establishes an endowment) to fund camps where these children can escape urban conditions. The advertisements surrounding this appeal include shaving cream (Barbasol), liniment (Absorbine Jr.), and various travel services—steamship lines and motor tours to California, the Panama Canal, and cruises. The juxtaposition is striking: luxury travel ads frame a plea for poor urban children's welfare, reflecting the magazine's dual audience of affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life ~ Quick relief Stiff Neck and Cramped Muscles At alt DRUG! S125 Send for free trial bottle.) / W.F.YOUNG, Inc., Springfield, Mass, Ask the Man Who Mows One The tougher the beard, the easier itis toshave with Barbasol. . . No brush. Norub-in. No after-smart. Try Barbasol— 3 times—accord- ing to directions. “Mister, you’re next!” Barbasol For Modern Shaving The Barbasol Company Indianapolis, Ind. Tenclose 10c. Please send trial tube. eas? Lire's Camps for Needy Children (Continued from page 22) means to these children of the tene- ments! Well, here’s old summer once more just around the corner. No—it is absolutely on our very threshold. Summer, like war, is hell. It is infallibly that, at any rate, in the Lower East Side of New York, in the swarming tenements, the scorch- ing pavements, the dirt and babel and squalor of it all. And the children of the slums bear the brunt of it. Among them are always to be found the greatest number of casualties. You can see that, for these poor little people, places like Li Camps are enchanted ground, where all their dreams appear to come true, can’t you? But these marvelous Camps can’t be brimming over with children this summer—these little dreams can’t come true—simply by all of us feel- ing tender around the heart about the ungsters. We ave to slate that tender- ness into something like currency of the commonwealth—much as we hate to mention money But facts are facts, and we must mention it. We need it. Badly. We ask you to put your hand in your pock nd send us something so that we r go on with this your great work. “Send us something— anything. You see, finances stand like this— Twenty dollars ($20) will send a little boy or a little girl to one of these Camps for eighteen celestial day More than that will, send more than one child. Less, will go toward collecting the sum necessary for one small visitor, and will be most gratefully received, Two hundred dollars $200) establishes a Fresh Air Endowment and goes into a perpetual trust with other funds. Such Endowments are often sent us in memory of some lost dear one. But such sums, though needed and begged for, are not always possible for the tenderest-hearted. Happil. there is room for everybody in tl gorgeous business, for we have empty places on our budget wait- ing to be filled up with your dollar bill or even your quarter. Send us something, that is all. Contributions should be sent, and all checks drawn, to Lire’s Fresh Air Fund, 598 Madison Avenue, New York. naturally, L. A. F. e e California at Summer rates fg Havana and Largest and fastest ships in Coast-to-Coast service Reduced, summer round trip rates; one way by water, one way by rail. $350 includes First Class berth and meals on steamer and fare across the Continent from main line point nearest your home. One way water $250 First Class Also“Golden Tour” specially conducted round trip leaving westward early July, PANAMA PACIFIC LINE International Mercantile Marine Company No. 1 Broadway, New York City, our offices elsewhere or steamship and railroad agents. ROYAL BLUE LINE Sight-Seeing Motor Tours Portland, Me. Chicago Boston Salt Lake City New York San Francisco Philadelphia Los Angeles ‘Washington Montreal Norfolk Quebec Mlustrated Maps and Guides outlining the above service at all tourist agents or mailed free. Royal Blue Line. Boston, Mass. Insist on the best service in America CLARKH’S FAMOUS CRUISES Jan. 16, 1928; Round the World (westward) . 25, 1928, to the Mediter- up. “h urope ‘stop-over, Mediterranean each Summer; $600 Rates include hotels, guides, drives, fees. FRANK C. CLARHK, Times Bldg. (HAPPING - SORES One treatment soothes tho irrita- tion and starts the healing if you ux Resinol i I-MADE AT KEY WEST— comicbooks.com