Life, 1927-06-23 · page 31 of 38
Life — June 23, 1927 — page 31: what you’re looking at
What you’re looking at
This page is primarily a **book review section** with an embedded **automobile advertisement**, not a political cartoon. The illustrated cartoon at bottom depicts two men examining a car, discussing tire reliability. The standing figure (appearing to be a doctor, given the "Doc" address) explains he uses Kelly-Springfield tires because he cannot afford breakdowns during emergency calls. This is a **commercial advertisement disguised as editorial content**—a common 1920s marketing tactic. The "joke" relies on the anxiety of early automobile ownership: unreliable tires posed genuine hazards. By positioning tire failure as potentially life-threatening (a doctor missing emergency calls), the ad creates urgency around product choice. The page's primary content is straightforward book reviews of contemporary 1920s literature, including works by Edith Wharton and Don Marquis. No political satire is evident; this represents typical Life magazine mixed editorial and advertising content from the period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Among the New Books Trader Horn. (Literary Guild.) The The life and works of Alfred Aloysius | Horn, taken down and edited by Ethel- reda Lewis. Foreword by John Gals- worthy. F inating reminiscence by an “Old Visiter” who struck the Ivory Coast over fifty years ago. Twilight Sleep. By Edith Wharton (Appleton). A favorite novelist takes her turn with fashionable New York, ob- serving it, unfortunately, from too great a distance, Home, James. By Ethel Kelley (Knopf). An oddly matched pair of honeymooners set down their reactions, and you simply mustn't miss them. Crazy Pavements. By Beverley | Nichols (Doran). A brilliant recounting of what happened to a young man who was taken up by London’s smartest set and came through clean, The Almost Perfect State. By Don Marquis (Doubleday, Page). Random pronouncements on this and that by one of the best of our modern philosophers. I Think I Remember. By Magdalen King-Hall (Appleton). The recollections of Sir Wickham Woolicomb, “an ordi- nary English snob and gentleman,” which the young lady who tried to put over her fashion last year confesses to made up. Agreeable light read- | ing. Brother John. By Vida D. Scudder (Little, Brown). A tale of the first Franciscans, P. T. Barnum’s Own Story. Com- bined and condensed from previous edi- tions by Waldo R. Browne (liking Press). The great showman gives an en- tertaining account of himself, from Joice Heth to Jumbo. This Married Life. By Helen Row- land (Dodge). Wise-cracks at the ex- pense of an ancient institution. The House with the Green Shut- ters. By George Douglas Brown (Mod- em Library), A reprint, with introduc- tion by George Blake, of a novel which created a furore twenty-five years ago. | People Round the Corner. By Thyra Samter Winslow (Knopf), Ex- cellent short stories by a sympathetic real- Ist. Vanneck. By Robert Grant (Dut- ton). The breeziest possible version of love and adventure in Egypt. The Foolish Question Book. By H. I. Phillips (Clode). No home should be without it. Grotesques. By Mary Cass Canfield (Harper), Pleasant papers on interesting subjects. BLL. Books Received Shule Agra. By Kathleen Coyle (Dutton). wrk O’Day. By Con O'Leary loran), Enter a Messenger. By Richard Blater (Doran), Frank L._ Stanton’s “Just from Georgia.” (Byrd Pub. Co.) Songs of the Hill and the Sea. By William Sanger (Putnam). The Rhythm of Life. By Rhoda Walker Edwards (Putnam). The Deadfall. By Edison Marshall (Cormopolitan). ¢ Philosophy of Spinoza. (The Modern Library) e ‘ ¢ Negro in the Reconstruction of Virginia. By A. A, Taylor (Assn. for Study of Nearo Life and History.) The Flower Garden Day by Day. By Mrs. Francis King (Stokes). “Say, Doc, it must be awkward when you get a hurry call and have tire trouble.” “Yes, it would be, but you see I don't dare to take any chances; I use Kelly-Springfields.” comicbooks.com