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Life, 1927-06-23 · page 29 of 38

Life — June 23, 1927 — page 29: what you’re looking at

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Life — June 23, 1927 — page 29: Life, 1927-06-23

What you’re looking at

This page contains several short humorous pieces satirizing contemporary social issues: **The central cartoon** mocks Mussolini's 1930s fashion decrees mandating Italian women wear historical costume. A husband and wife exchange reveals the absurdity: she complains his wife must wear "last year's dress," he retorts that if she were Italian, she'd wear 2,000-year-old gowns—a jab at Mussolini's obsession with ancient Roman glory as fascist propaganda. **Other brief jokes** include: - A vicar's daughter mishearing "optional" as "fancy dress"—gentle Anglican humor - A car salesman's complaint about a buyer unable to signal while pushing a vehicle—mocking used-car sales culture - A bewildered observation about bridesmaids' tears, blamed on an oddly-described wedding dress recipe The page functions primarily as **filler and advertisements** between heavier content, using international reprints (from Paris's *Le Rire*, Australian *Smith's Weekly*, British *Punch*) to demonstrate Life's cosmopolitan scope during the interwar period.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Sleeper Wuen Venus stepped forth from the sea, I was asleep on the shore, And neither the ocean's roar Nor the flash of her eye wakened me. Her form was a flame of delight; The fragrance that flowed from her hair Was incense to sea and to air; Where she walked there could never be night. Her beauty enraptured the earth; A sigh in the universe stirred. At least this is what I have heard— I give it for what it is worth, For Bacchus (the tippler accursed !), When Venus stepped forth from the With his wine-sack had visited me, And quenched my unquenchable thirst. —New York Times, wire Overheard in Rome Messouini: Good morning, your Maj- esty. Victron Esrtanvet: Just as you say. —St. Louis Post-Dispatch, (Mussolini has condemned Paris fash- tous and decreed costumes from antique sea, statues for Italian women.) “AREN'T YOU ASHAMED THAT YOUR HAS TO WEAR LAST YE. parsses?” “witY SHOULD you CARE? WERE AN ITALIAN, YOU WOULD HAVE TO WEAR GOWNS TWO THOUSAND YEARS OLD,” —Le Rire (Paris). 27 A Familiar Sound Tue vicar was preaching on the new English Prayer Book, and laid stress upon the fact that the use of the new forms was purely optional, The small daughter of a churchwarden was very puzzled. “What's ‘optional,’ Daddy?” she said in a loud whisper, and added, after a moment's reflection, “I know, fancy dress or otherwise.” —Christian Life. No tonte better than Abbott's Bitters, sample by mall, 23 cts C. W. Abbott & Co, Baltimore, Md Both Hands Needed Satesman: How did you come to have the accident with that used car we sold you? Buyer: I couldn't put my hand out when I was pushing it round the corner. —Smith’s Weekly (Sydney). In a Pinch, use ALLEN’S FOOT=EASE Ww rou So Now We Know “The bride had a pink ribbon sash, a small chopped onion, and serve cold showing through the embroidered holes on her silver frock.” —Evening Paper. Wr had often wondered what made the bridesmaids weep.—Punch, Lire is published every Thursday, simultaneously in the United States, Great Britain, Canada and British Possessions. Title registered in U. S. Patent Office. $5.00 a year in advance. Additional postage to foreign s in the Postal Union, $1.60 a year; to Canada, 80 cents. Back $ cannot be supplied. ¢ text and illustrations in Lire are copyrighted. For Reprint Rights in Great Britain apply to Live, Rolls House, Breams Buildings, Fetter Lane, London, E. C., England. The foreign trade supplied from Lirz’s London Office, Rolls House, Breams Buildings, London, E, C. Canadian distributor, The American News Company, Ltd., 386-388 St. James Street, Montreal, Canada. No contributions will be returned unless accompanied by stamped and addressed envelope. Live does not hold itself responsible for the loss or non-return of unsolicited contributions. Notice of change of address should reach this office tu weeks prior to the date of issue to be affected. PATRIOTIC NUMBER with a cover by RUSSELL PATTERSON, and other inspiring displays of 100% American humor. Following that—a JOHN HELD cover—then a COLES PHILLIPS cover—and then the WEEK-END NUMBER with a cover by GARRETT PRICE. There are other special numbers coming—every one of them a good and sufficient reason why you should fill out the little coupon and assure yourself of Lire for 698 Madison ten merry weeks. 7 New York 7 1 want you for 7 Ten Weeks and 7 here's my Dollar to prove. it. (Canadian, $1.20; Foreign, $1.40.) LIFE Are you following the ALIBI CONTEST? If not you are missing what is known as ‘‘a treat It's great fun and, for those with sufficient men- tal agility, it's pleasantly profitable. Turn to page 11 of this issue and have a look at this week's ALI- BI picture. comicbooks.com