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Life, 1927-06-16 · page 9 of 34

Life — June 16, 1927 — page 9: what you’re looking at

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Life — June 16, 1927 — page 9: Life, 1927-06-16

What you’re looking at

The cartoon at the top depicts a "First Movie Magnate" and "Second Crewus" (likely "Circus") discussing Charles Lindbergh. The magnate has secured a wire stating Lindbergh won't sign a starring contract they offered. The second figure questions why they're not giving Lindbergh "a chance to make a name for himself"—satirizing how both the film industry and circus were desperately competing to capitalize on Lindbergh's fame following his 1927 transatlantic flight. Below, "A Nation's Tribute" presents humorous letters from Americans offering Lindbergh various tributes: farm tractors, dinners, school visits, and even a house-to-house canvass. The satire mocks the nation's obsessive hero-worship and commercial exploitation of Lindbergh's celebrity.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

nd ler id, ee SAND DP fr N\N NY" First Movie Magnate: we sust GOT A WIRE THAT LINDBERGH WON’? SIGN THAT STARRING CONTRACT WE OFFERED HIM. Second Cresus: ue Won't, EH? WHO DOES HE THINK HE IS? DON’T HE KNOW WE'RE GIVING HIM A CHANCE TO MAKE A NAME FOR HIMSELF? A Nation’s Tribute Cross-Section of a Hero’s Mail from Disinterested Admirers D AR Sir: In order that as many of the American people as possible may have the privilege of seeing you in person and of congratulating you on your brave deed, I will place at your disposal the Grill Room of my Sea Food Emporium (particularly ap- propriate in view of your transat- lantic flight) and will, furthermore, make the proposition attractive to you financially. America must pay homage to her brave son. Trusting to hear from you, or your agent, in time to do my order- ing, Max Rurrin, President Mackerel and Clam Palace, N. Y. a Dear Sir: All good Americans are eager to show their admiration for your cour- age and skill. It is the least they can do. I am arranging a testi- monial dinner for you, to be held at the Hotel Vichy, at $50 a plate, at which dinner I will preside. If, in the course of your speech of thanks, you could see your way clear to mentioning the fact that you un- derstand that the Willow-Form Bras- sitre is the best on the market, there will be $1,000 in it for you. Yours truly, H. K. Fratticx, Willow-Form Mfg. Co. Dear Sir: Like millions of other good Amer- icans I am anxious to “do my bit” toward expressing this country’s de- votion to you and your noble mother. To this end I will be glad to have one of my farm tractors convey you from New York to Detroit to see her. The trip could be made very enjoyable for you by stopping off at various farming centers on the way and letting the farmers have a chance to pay tribute to you in per- son. Your meals and incidental ex- penses would be “my treat” while en route. M. K. Bonperson, Pres. “Bumpity-Bump” Tractor Co. * * @ Dear Sir: There are two hundred school children in this little town who would be made better American citi- zens by having a chance to see you —the American citizen par excel- lence — flying in your plane over these green-clad hills. We would ler it an honor—and would be willing to pay for it as such—if you could see your way clear to making a flight in this direction, posing for photographs in the town square. Remember, we do not ask you to do this for nothing. CHamper or Commerce, Wurrtesait, Orrcon. Dear Sir: Although we understand that you do not use opium yourself, you must realize that there are many worthy people who do and that it has long been known as the “Great Pacifier.” If you could let us have your signa- ent saying that “White Sister Sedative Pills” were a great comfort to you in the long hours alone in the air, it would be worth $50,000 to us. “Dream-Lann” Importine Co. * * # Dear Sir: It is seldom that an individual stirs the popular imagination and fancy as you have done. As a na- tion we can never thank you enough, But we can, and will, make it pos- sible for you to mect more of your countrymen than any other popular hero has ever met before, and to this end, and to the end that America may take her place before the na- tions of the world as a leader in aviation, this company will pay you $1,000 a week to make a house-to- house canvass of every State in the Union, the only stipulation being that, when the owner of the house comes to the door in answer to your ring, you ask him, or her, how they are fixed for blueing. Suettanp Pony Buiveine Corp. Robert Benchley. comicbooks.com