Life, 1927-06-09 · page 27 of 39
Life — June 9, 1927 — page 27: what you’re looking at
What you’re looking at
This is a **straightforward perfume advertisement**, not political satire or a cartoon. The page advertises Coty's "Parfum Paris" fragrance as a vacation gift. The decorative header features classical cherubs in an ornamental design—typical Art Deco styling of the era, evoking luxury and romance rather than satirical intent. The ad copy emphasizes that this perfume is "supreme international favourite" among women, marketed as ideal for "summer holidays." The crystal flacon bottle is displayed on a dark base with a decorative tassel. **For modern readers**: This represents vintage fashion advertising before mid-20th-century marketing regulations. The romantic, aspirational language ("breathing romance, glamour, enchantment") and emphasis on European sophistication reflect period advertising conventions. The classical imagery and elegant typography aim to position the product as refined luxury—a common strategy in interwar magazine advertisements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PARFUM PARIS. COl]LY AN EXQUISITE VACATION GIFT arfum" PARI 5S,- breathing VOmMANCE, c Glamour, enchantment — “1s one of t the s four COTY Ayfunes which are preferred by women, above all others — supreme tr ternational, (favourites. Phe She Lovely two ounce size tn zts cut crystal lacon is 2s the most delight hight fut L ieee OK SUTRITZEK holidays. IN THE. 2 OZ., SIZES (Illustrated) — ALSO “PURSE SIZES” 1 OZ., 4 OZ. AND 4 OZ. Mee te SSeS comicbooks.com