Life, 1927-06-02 · page 7 of 46
Life — June 2, 1927 — page 7: what you’re looking at
What you’re looking at
This is primarily **advertising content**, not political satire. The page features a romanticized illustration of a woman on a telephone, surrounded by roses, promoting "Saybrook Flowers" delivery service. The ad copy uses the sentimental framing "And he said it with flowers"—a common early 20th-century marketing phrase emphasizing flowers as a romantic gesture. The text describes flowers as superior to words for expressing emotion, positioning the florist service as enabling romance across distance via telephone ordering ("by wire-anywhere"). The small print indicates this is from the Florists' Telegraph Delivery service, which coordinated nationwide flower delivery. This represents early consumer advertising targeting affluent readers, blending romance, technology (telephones), and commercial convenience—typical of *Life* magazine's advertising strategies in this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Low ERS QUARRELSare like June showers. Before they're well under way, the sun comes peeking through the clouds. Consider, then, this scenario featuring the plight of poor Paul: He wants to tell her —well, you know how it is. Words start bravely on the tongue, but trip before they reach the tip. Fine phrases falter and fail. Then comes inspiration! Our hero re- fleets that flowers have a way of saying things that stumbling words cannot enger scampers away . .. moments . the tinkle of a telephone 1 gladsome voice all's well with the world! ( Hyd he said it wrth CHowers Send for this Book American Florist Park Ave. New York City comicbooks.com