Life, 1927-06-02 · page 5 of 46
Life — June 2, 1927 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political content**. It's a commercial advertisement for Lee tires, published in Life magazine. The illustration depicts a leisurely suburban scene—a well-dressed family with a car and children playing nearby—designed to associate Lee tires with comfortable, safe family life. The advertisement emphasizes practical selling points: durability ("over over-size"), value, and variety (different tire types for different vehicles: Fords, Chevrolets, Stars). The tagline "Cost No More to Buy – Far Less to Run" appeals to middle-class consumers concerned with both affordability and long-term economy. This represents early 20th-century automotive marketing targeting expanding car ownership among ordinary Americans.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
BYL LEE of CONSHOHOCKEN RES by LEE of Conshohocken are priced to meet competition, but the quality is above it. We would rather make them better than the price, than price them better than they are. The ‘‘Shoulderbilt’ Heavy-Duty Balloon is over over-size. More value; more rubber. It makes other heavy-duty tires look stunted. Users say more miles, better service. So will you. The Lee Balloon is a new application of the balloon idea with all the resiliency, flexibility and easy-riding that you expect of teal balloons; with plus mileage. Slightly lighter than the “Shoulderbilt” and priced accordingly. Lee DeLuxe High-Pressure Cords for heavy loads and high speeds; and the faithful and original Lee Puncture-Proof to insure you against punctures (both in Balloons and High-Pressure). For Fords, Chevrolets and Stars, where the demand is less strenuous, we have the ‘‘Leeland,” a new creation giving more than is usually expected of sucha tire. Staghound Solids, built for tough work, are perhaps the most economical of all truck tires. There's a Lee tire for every requirement and a Lee dealer nearby to tell you what you should use; and supply it. =Icost NO MORE TO BUY - FAR LESS comicbooks.com