Life, 1927-06-02 · page 43 of 46
Life — June 2, 1927 — page 43: what you’re looking at
What you’re looking at
This page contains two elements: an "Alibi Contest" and a beverage advertisement. **The Contest:** Life magazine runs a weekly humor competition where readers complete captions for cartoons. The featured image shows a woman with drinks and bottles, captioned "There's a refreshing deliciousness in their piquant tang!" Contestants must finish the sentence "Well, you see, it's this way..." in 25 words or fewer. Winners receive $50 (first prize) or $10 (five runners-up). This was a common interactive feature in 1920s magazines, inviting reader participation and humor submissions. **The Advertisement:** The bottom half advertises "Bottled Carbonated Beverages"—generic sodas and soft drinks. The ad acknowledges regional naming variations (soda pop, soda water, ginger ale) while promoting bottled versions available by case. This reflects pre-Prohibition era beverage marketing, emphasizing mass-produced, commercially bottled drinks as modern conveniences.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Conditions of the Great Alibi Contest (Please turn to page 17 for other information.) EAc# week we will publish a dif- ferent picture in the ALIBI CONTEST—the picture this w being marked “ALIBI NUMBER TWENTY-FIVE.” The first prize of $50.00 will be awarded each week to the contestant who, in the opinion of the Judges, furnises the cleverest and most in- genious conclusion to the sentence which starts, “Well, you see, it’s this way...." Five second prizes of $10.00 cach will be awarded to the runners-up. Answers must not exceed twenty- five words in length; this word limit, however, is not intended to include the captions under the Contest pic- tures as originally published in Lire. There is no limit to the number o! answers to each Contest picture that any one contestant may submit. Nor is it necessary for a contestant to submit answers to more than one of the Contest pictures to be eligible for a prize. The Judges will be three of the Editors of Lire. In the event of a tie, the full amount of the prize will be awarded to cach of the tying contestants. Answers should be typewritten or clearly written on one side of the paper. Every single sheet of manu- script submitted must be plainly marked with the contestant’s name and address. The Judges cannot un- dertake to return any of the manu- scripts submitted in this Contest. Answers to ALIBI NUMBER TWENTY-FIVE = should be so marked, and sent to ALIBI CON- TEST EDITOR, Lire, 598 Madi- son Avenue, New York City. All answers to ALIBI NUMBER TWENTY-FIVE must reach Lire’s office before 12 noon on June 16, 1927, Announcement of the win- ners will be made in the issue of July 7, 1927. The Contest is open to all and is not limited to subscribers to Lire. Members of Lire’s staff, and their families, are barred from competi- tion, Aw advocate of motoring says that it opens up a new life. This is often only too true.—Punch, Send for our booklet ROUND THE GLOBE Sall October 8, 1927, A lelsurety, Iururious tour of the world.” Best of everything. More than 11.000 miles of land trerel, Small group, com- Puent American leadership. TEMPLE TOURS INC. Park Square Building Boston, Mass. efes arofreshing K deliciousness \ their piquant tang! ESE sizzling summer days, what a blessed telief it is to steal away for a cold bottle of your favorite carbonated beverage. The tin- gling tang of these delicious drinks brings an in- stant supply of new energy. And they satisfy thirst in a really delightful way. You can order bottled carbonated beverages by the case at your dealers. They are good, and good for you. Vv Theres a BOTTLER in your town Bottled Carbonated Beverages These tastecempting drinks also are known by less formal names .. . tons in New England . . « soda water in Dusie . . . soda pop in the Mid West . . . oft drinks in the Far West . .. and we all know the grnger ales. Call them what you will, but drink your fill—they’re good and good for you! comicbooks.com