Life, 1927-05-26 · page 34 of 39
Life — May 26, 1927 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertisements and filler content** rather than political satire. The **Marlboro cigarette ad** features a woman smoking, using the sexist appeal that women smokers develop "discerning taste"—the implication being that Marlboros attract wealthy, sophisticated women (those in limousines and bridge parties). The **"Storm in the Senate"** section is light satirical commentary on Congressional absurdity: a senator argues that Nicaragua needs nothing but railroads and steel piers for theaters, while another senator and a beverage industry representative devolve into arguing over which drink should be Nicaragua's national beverage. The joke: Congress treats serious policy as childish squabbling, requiring the Marines to restore order in Washington itself. The remaining content—**"It Might Happen"** and various product advertisements (Apollinaris water, Clark's cruises, Old Town Canoes)—are standard magazine filler without satirical content. The page reflects 1920s advertising conventions and light political humor typical of Life magazine's genteel satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Women — when they smoke at all—quickly develop dis- cerning taste. That is why » Marlboros now ride in so many limousines, attend so many bridge parties, repose in so many handbags. Marlboro Bridge Score sent free upon request. ARLBOR, ¥ » CIGARETTES Life Making Ready (Lire’s Camps for Needy Children.) (Continued from page 22) child to one of Lire’s Camps for this fine long holid, But, any sum less than that helps a lot to- ward getting one child's vacation money together. Do not consider any amount too small. Larger dona- tions? Well, you know what they mean to the work. Two hundred while not yieldin, yearly income (esp new system) to pay for a child’s holiday, establishes, however, a Fresh Air Endowment and goes into a perpetual trust with other funds, which insures that every year some poor child shall h his dreams of blue skies and deep cool woods and magic swimming pools come truce. A Fresh Air Endowment may bear any designation that the donor chooses. One of them makes an ideal and beautiful memorial to some lost dear one. Checks should be drawn to Lire’s Fresh Air Fund, 598 Madison Av- enue, New York, N. Y. All contributions are acknowl- edged in Lire about three weeks after receipt, and also by letter im- mediately if the sender's address is given. dollars ($200), quite enough lly under our A Storm in the Senate (Continued from page 10) The Senator for Steel and Iron then pointed out that history had shown that nothing improved a coun- try so much as railroads. Nicaragua should have railroads and more rail- roads. The country, in fact, should be nothing but railroads. There should be piers, too—steel piers on which theatrical entertainments could be given which would attract tourists. The Senator for Lee and J. J. Shubert lost no time in st that the fifth road company of Student Prince” would be routed to Nicaragua at once. The debate degenerated into a brawl when the Senator for Pale Dry Ginger Ale started to argue with the Senator for Coca Cola over the question of a suitable Nicara- guan National Drink. It was then that the Marines were recalled from Central America to restore order in Washington. Hugh Abercrombie. Tt Might Happen Ir would be awful to get your hair, teeth, complexion and so on fixed up, as advised in the ads, and then discover the reason you aren't appointed general manager of the firm is that you don't know enough.—Terre Haute Tribune. What Price Excellence ORE than a dozen languages are needed for the labels of APOLLINARIS. More care, limitless care, is used in the bottling of APOLLINARIS water. More money is_ spent for corking APOLLINARIS, so that its legions of users throughout the world always find itaseffervescent asit naturally is in its spring, A Apollinaris oa Telephone your dealer for a case a a oe CLARK'S FAMOUS CRUISES ray, Western Mediterrancan ; Round the World (westwar iediterranean $600 up. Europe Reasonable rates include hotels, guides, drives Do you rebel agal: Individual Senin ot ta Liberty saute cements prohibitions? Then read Benjamin dividual Liberty." It is a book rageous souls. It daringly champions liberty any restriction, mi for it at ence, Only —clothbound, full size, well printed. Free cai ‘SO other Vanguard titles at the same amazing VANGUARD PRESS, Inc., Dept. D-3 80 Fifth Avenue, New York Cit, Miles from the cares of the” crowded road ‘Wr be a slave to gas and oil ?. Why bother with tire and engine troubles? Plan to leave cares behind this summer. Get a sturdy “Old Town Canoe” and set forth on the water trail. That little lake near your home for in- stance—or that river that flows through your town: in fact, with an “Old Town" you can find thrilling joy on most any waterway. For “Old Towns” are light and remark- ably easy to handle. They respond to the slightest dip of the blade. They are per- fectly balanced and steady too, Priced $58 up. From dealer ot factory. Free illustrated catalog gives prices and complete information about sailing canoes, square stern canoes for outboard motors, din- Bhies, etc. Write today. Orn Town Canoe Co., 1736 Middle St., Old Town, Maine. ‘Old Town Canoes comicbooks.com ela ling