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Life, 1927-05-26 · page 30 of 39

Life — May 26, 1927 — page 30: what you’re looking at

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Life — May 26, 1927 — page 30: Life, 1927-05-26

What you’re looking at

This page combines two distinct content types: **Left side:** A Douglas Lighter advertisement emphasizing simplicity and affordability ($5 model). The imagery shows a silhouetted figure operating the lighter with the tagline "Press the trigger—there's your light," highlighting the device's ease of use as a selling point for Depression-era consumers seeking reliable, affordable products. **Center/Right:** "Mrs. Pep's Diary" (continued from page 14) is a humorous satirical column written in affected, overwrought language. The narrator mocks herself—and by extension, pretentious society figures—through exaggerated references to literature (Hamlet, De Musset), affected sophistication, and self-aware commentary on snobbery. Her dismissal of Lucy Tompkins's intelligence while affecting intellectual superiority satirizes the affectations of upper-class women. **Right side:** A "Silver King" golf ball advertisement with vintage illustration. The diary column exemplifies Life magazine's satirical commentary on American social pretension during this era.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

28 SPONSORED BY HARGRAFT 4s only 5 dollars It's exactly like the $10 to $150 models of the famous Douglass Lighter, except in the material and finish of the case— the new Black Douglass for $s. At that, its burnished metal case is as dressy as dinner clothes. And after all you want a Douglass for Douglass simplicity and precision. No gadgets to lift; no wheels to turn—it lights at the mere press of a trigger! Compared with this, matches are bungle- some and lighters less simple are shorn their glory—even when they work. Smok today, smart smokers at least, consider the Douglass essential equipment. Get a Douglass Lighter now—the Black Douglass if you can resist the charm of the gold and silver models and the novelty of the models cased in leathers. If you have the slightest difficulty in finding a tobacconist or je show you Douglass Lighters, write Har- graft & Sons, Wrigley Building, Chicago, who will gladly direct you and send you, too, an interesting folder, “This Matchless Age.” The Douglass Co. Press the trigger—there’s your light LOOK FOR NAME DOUGLASS ON BOTTOM OF LIGHTER Use Douglass Lighter Fluid; just the right grade Mrs. Pep’s Diary (Continued from page 14) the others, and I know what Po- lonius said to Laertes on the sub- ject, too. For luncheon at an inn with Lucy Tompkins, who always talks to me as if my intelligence were not at par, and I did laugh so heart- ily and without disputation at some of her ultimata that I do believe she would have stopped by at Bellevue with me on very little more provoca- tion. Formerly I was wont to pay some heed to persons whose views differed radically from my own, but time has taught me that I am just as ly to be right they are. So home, where Dr. Cuff was come to paint my throat with iodine, and I did beseech him to give me an an- wsthetic first, but he would not, taking thereby a fearful chance of having his hand bitten. Dinner at the Cheyneys’, and there was a man there who, when I owned to my en- thusiasm for hot-dog wagons, strove valiantly to explain to me how their wares were made, but I would not let him, for that I mean to lose no illusion when I can prevent its de- parture. M. My husband, poor wretch, guffawing throughout the Sth early morning, for that he had awakened and was reading Ethel Kell ‘Home, James,” and the bit which pleased him most was Jimmie’s recording that a woman cannot be shown figures because she will cither start to cry or to hum something, so I did not deem it an auspicious moment to speak about my new neckpiece, albeit my birth- day is but eleven days hence. But I did entreat him, because of his great good humor, to have engraved on my wedding ring, which has never yet been inscribed, something from Alfred De Musset which I found in a book the other day, i. e.: “Ce fugitif instant fut toute votre vie: Ne le regrettez pas.” Forasmuch as it might set him to wondering whether I may be getting somewhat restless or neurasthenic, and cause him to think of something on his own far better than a fox scarf. But he did bear the ring off to the jeweler with no comment soever, so mayhap I have underestimated his conceit. Kept to my bed all this day because of my painful throat, reading again in Michael Arlen’s new novel, “Young Men in Love,” the scene between young Raphael and his father’s butler, with the inebriate secretary in the background, which is one of the most comickal pieces of writing that ever I read in my life. Baird Leonard. Play the SILVER UNKERS to the left of him and traps to the right! 2 down and 3 to go! This is a situation that calls for a far- flying Silver King, for this is a place where a man needs all the help that this best of good golf balls can give him! Reg. U.S. Pat. OF, [ morTED BY ] New yore enicaco. memrnis Wholesale Golf Distributors BOSTON PHILADELPHIA Los awocies comicbooks.com