Life, 1927-05-26 · page 24 of 39
Life — May 26, 1927 — page 24: what you’re looking at
What you’re looking at
This page presents a fundraising appeal for Life magazine's summer camps for poor urban children. The central image depicts tenement children huddled in dark shadows, contrasting with the text's metaphor of "turning on the sun"—providing privileged summer experiences. The appeal argues that impoverished children deserve access to green fields, swimming pools, and fresh air that wealthier children enjoy. Life has run this charitable program for forty years and now seeks donations (particularly $20 per child) to send underprivileged boys and girls from New Jersey and Connecticut to separate camps for eighteen-day stays. The rhetoric emphasizes moral obligation: "Dare we turn our eyes away? Dare we grasp our sacred purses too tightly?" The satire isn't harsh here—rather, it's a sentimental appeal to readers' conscience, using vivid class contrast to shame the affluent into charitable giving. The "sun" represents opportunity and childhood happiness denied to tenement dwellers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HE children of the tenements search out the few bright spots that seep down into the labyrinth of their noisome alleys and call it light. But you and i know a different sun from this. A sun that smiles over broad green fields, that laughs down into cool swimming pools, that makes large, airy houses places that invite rest and appetite. choa shines over Lire’s Camps for Needy Children, Poor little under-privileged boys inherited of the good things of the earth, they look to us for deliv- erance. They cry to us: “Please, please turn on the sun. We, too, need some happiness !” You can help to find it for them. Twe dollars (#20) rescues a boy or girl from the tencments dur- id sends him or her wonderful Camps ing the summe to one of Liri for eightcen da Eighteen days with the sun turned on—against three hundred and forty-seven days drenched in shad- ows, squalor and despair. Let us think it over. Dare we turn our eyes away? Dare we grasp our sacred purses too tightly? For forty years the readers of Lire have been carrying on_ this noble work. For forty years the readers of Lire have been turn- ing on the sun—lighting up dar! ened young lives, brightening terr ficd little hearts, strengthening weakened bodies. Now, once more, the time has come to ask your generous help. We need you. It's a pretty big sun. We can’t turn it on alone. Making Ready ONCE again Lire’s Camps—one for boys at Pottersville, New Jersey, and one for girls at Branch- ville, Connecticut—are being put in readiness to receive the poor young- sters who yearly come as your guests and ours. We do not hestitate to say that these Camps are the very best of their kind — and this statement we are enabled to make only because of your continued generosity. It is you who make it possible for us to plan for the best and highest things in what we think is a magnificently heartening work. Despite a some- what slender balance from last y —$1,243.73—we shall open "the doors of the Camps this scason with singing hearts—knowing that you will not fail us or the children, who need the warmth of human com- panionship as much as they do the summer fields and sunlight. We have decided to divide the vacation season at both Camps—be- ginning July Ist and lasting ten nto four periods of appros- y eighteen days for each child. Eighteen wonderful country days of warm summer sunshine in green fields, near friendly brooks, near friendly hearts, that try in that time to instill some courage, some happi- ness, some ideals of character into these tiny men and women whose in- heritance does not contain, in most cases, the key to that priceless treasure—opportunit, This long and jud sly planned holiday costs a little more than tl old fortnight used to; but twenty dollars would be a good round figure. As always, however, anything from a few cents to thousands of dollars will be gratefully received. Every penny helps. We plan to keep the children long enough to plant in their little hearts the seeds of good citizenship. Long enough to strengthen undernourished little hodies—straighten twisted little minds. Long enough to teach them to be unafraid and happy. In fact—long enough to start them right for next winter. And it is your campaign. out you we are helpless. y your stewards, most cases, moncy is the first necessity. ‘Twenty dollars (#20) provides the cost of sending one (Continued on page 32) With- We are comicbooks.com The