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Life, 1927-05-19 · page 41 of 42

Life — May 19, 1927 — page 41: what you’re looking at

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Life — May 19, 1927 — page 41: Life, 1927-05-19

What you’re looking at

This page contains three brief humorous anecdotes and two product advertisements—typical of *Life* magazine's format during this era. **"Mighty Suspicious"** presents a racist dialect joke about an elderly Black man encountering an ophthalmometer (eye-testing device) in an optician's shop. The humor relies on stereotypical speech patterns and the implication that the man fears the unfamiliar instrument, backing away in alarm. **"Grammar Situation in Graham County"** satirizes a newspaper editor's deliberately poor grammar. Rather than apologize, he justifies it through three reasons: ignorance, audience incomprehension, and self-interest (good grammar might earn him a better job in New York). The advertisements promote Forhan's toothpaste (emphasizing gum disease prevention) and Welch's Grape Juice (marketed as healthful, endorsing its availability on luxury trains and ocean liners). Both ads employ health-based appeals common to 1920s marketing. The page reflects period attitudes: casual racial stereotyping in humor, anti-intellectual rural self-deprecation, and the medicalization of consumer products.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Mighty Suspicious ‘A Groncta statesman tells the story of an aged Negro who saw an extraordinary= looking instrument in the shop of an op- tician. He gazed in open-mouthed wonder, and, turning to the optician, inquired: “What is it, boss?” “That.” replied the optician, “is an ophthalmometer.” ‘“Sho',” muttered the other, his eyes still fastened on the curious-looking thing on the counter, as he backed out, *sho!, dat’s what I was afeard it was!” —Christian Register. The Grammar Situation in Graham County Frou the Moreland (Kan.) Monitor: *I have been criticized quite a little by some of the town smart alecks for using poor grammar, Now I have three good reasons for this, In the first place, I don't know any better. Second, half of you wouldn't understand it if I did use it. Third, if I did speak and write cor- rectly I might be managing some big New York paper at a large salary and you farmers would lose the best editor in Graham County.” —New York Evening Post. fan who gambled with health .. and lost Your dentist knows the reason Too many men and women gamble with the cards stacked against them. Neglect wins and they pay their losses in priceless health. Don’t leave health tochance, Take these pre- ventive measures to protect it against such a grim agent of destruction as Pyorrhea—the sinister enemy that receives high toll in health from 40ut of 5 after 4o and from thousands younger. Play Safe Se thac your dentist gives your teeth and gums a thorough examination at least twice a year. And start using Forhan’s for the Gums, today. Unlike ordinary tooth pastes, this dentifrice is sound health insurance. It contains Forhan’s Pyorrhea Liquid, used by dentists everywhere. If used regularly and in time, it wards off Pyorrhea or checks its course. Also, it firms gums, keeps teeth 2 lustrous white and protects them against acids which cause decay. Start using Forhan’s now. Teach your children touse it. They'll love its flavor. At all druggists, 35¢ and Goc, Formula of R. J. Forban,D.D.S. Forhan Company, New York Forhans for shegums More Than @ Tooth Paste It Checks Pyorrbea Cool as a breeze—Welch's with chipped ice or ginger ale PurE JUICE of the FresH FRUIT HENEVER you like, as often as you like—that's the right time to drink Welch's Grape Juice. Can’t possibly hurt you—it’s pure fruit juice—squeezed from ripe fresh Grapes. In fact, doctors say that Welch's will do you a world of good, because of the fresh-fruit elements it gives you. Mineral salts, vitamins, laxative roperties — Welch's is rich in them. t is a storehouse of natural fruit sugar that provides quick energy: it has valuable anti-acid qualities, People who travel are enjoying Welch’s for breakfast; it’s served on the finest trains—the Broadway Lim- ited and the 20th Century—in the best hotels—and on the Leviathan, the George Washington, and other vessels of the U. S. Lines going to Europe. Some cool ways to serve Welch’s in mixed drinks are given on every label. Free:—Book of cool fruit drinks and the story of Welch’s for health. Write for it. The Welch Grape Juice Co., Dept. L-33, Westfield, N. Y. Canadian plant, St. Cath. arines, Ontario, When you taste Weicn Puncn you'd never believe it is so easy to mix, Add to 1 pint of Welch's the juice of 2 lemons and 1 orange, 1 cup of sugar and 2 pints of water. Serve very cold, This recipe makes 8 table glasses or 20 punch cups comicbooks.com