Life, 1927-05-12 · page 17 of 43
Life — May 12, 1927 — page 17: what you’re looking at
What you’re looking at
This page contains mixed content: a poem titled "Styles and the Newspapers" (attributed to Baron Ireland) satirizing women's fashion trends, and advertising content for a "De Luxe Model" automobile. The left side shows a **collage of newspaper mastheads and advertisements**, illustrating the poem's point that newspapers constantly promote and validate fashion trends—regardless of how absurd or unflattering they are to women. The poem mocks how fashion publications drive women's behavior ("It's the Fashion"), suggesting that media coverage alone legitimizes even ridiculous style choices like frizzed hair or heavy makeup. The right side advertises an automobile with extensive technical specifications, including a dialogue between a salesman and potential customer. The humor appears to emphasize the car's comprehensive features and complexity, contrasting presumably with the frivolity of fashion discussed opposite.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life 15 Otyles and the Wewspapers (A Pondel ) T’S the fashion coils the women’s hair in knobs. J It's the fashion when they're frizzed like a Cir- cassian. Do they wear it plastered down in boyish bobs? It’s the Fashion. When they cultivate complexions that are ashen Or they slap on rouge in bright vermilion gobs It’s the fashion; lovely woman’s master passion. All our mocking shall not change them; nor our sobs, Not man’s logic nor his eloquence Parnassian. Still he raves, for though the futilest of jobs, It’s the Fashion. Baron Ireland. Cy{f UTOMOBILE SALESMAN (showing prospective “A) customer a car): You'll observe the car has Wind- ham Universals, a Glaucoma Motor, Winslow Steering Gear, Apthorp Bearings, Angler Body, Bedford Battery, Harding Springs, Fithian eo Axles, Clark Elec- [Toes trical System, Bart- lett Horn, Smith and Smath Head- lights, America Tiresy Disco Wheels, Gilbert Up- holstery, Stopkwik Brakes, Grant- Buchanan Cooling System, Skarstrom Carburetor, Jack- sing Speedometer, Kleersite Win d- shield, Buckley Lu- brication, Lilley Windshield Cleaner, Casper Gasoline Gauge, Electro Cigar Lighter, Phelps Motor Tem- es = = re Regulator, "Why not take me to a night club, Oe ee heen _ Fred? You're not bashful, are you?” , Fred: Not bashful, no,—but terribly, son Air Cleaner, Grabb and Grabb ternbly shy. Clutch, Matthews Hardware and Shino Paint. Yes, sir, this car has absolutely everything to make it a worthy exponent of the Zizzmobile Com- Fashion FGints from Ghi- "mms! . On, - NTERVIEWER: cago, &ho wing Wh ich Did any of your an- © cestors receive any great . > Way the Wind Blows wr? © Movie Star: Yes, I was named aftermy great- grandfather. comicbooks.com