Life, 1927-05-05 · page 38 of 46
Life — May 5, 1927 — page 38: what you’re looking at
What you’re looking at
This page contains **primarily advertising**, not political satire. The main content is a tobacco advertisement for Edgeworth pipe tobacco, structured as a testimonial letter from a satisfied customer ("H.D.") who describes himself as a "prodigal son" returning to his former favorite brand after experimenting with competitors. The "prodigal son" reference alludes to the Biblical parable of redemption—the customer strayed to other tobacco brands but has returned, reformed and grateful. This was a common advertising trope: the narrative of a dissatisfied wanderer vindicated by coming home to the superior product. The secondary content includes Mrs. Pep's Diary (a gossip/humor column) and advertisements for Johnnie Walker cigarettes and Canadian Pacific bungalow camps. There is **no political cartoon or satire** on this page—it's a standard 1926 magazine page mixing advertising copy with lifestyle humor columns.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life The Prodigal Pipe Smoker Returns to Favorite Tobacco One way to appreciate the value of something you possess is to be deprived of it for a time. Evidently this is as true of tobacco as anything else, for here is a letter from a self-confessed “prodigal son.” He not only returned to his former | favorite, but also bought himself a new pipe to start afresh. With the modesty and humbleness of a true prodigal’s return, this pipe- smoker permits us to present him merely as “H, D.” His letter follows: Boerne, Texas Oct. 14, 1926 Larus & Bro. Co. Richmond, Va. Dear Sirs: I am a prodigal son. I began pipe-smoking with Edgeworth. But after a while I began to wander, try- ing other tobaccos, experimenting to see if there were any better tobacco for the pipe. I have tried most of the best known brands and a number of the more ob- scure, both imported and domestic, but they didn’t suit. now I have returned—I am using Edgeworth again, satisfied that no better tobacco is made. “And the prodigal son partook of the fatted calf"; I bought a new pipe when I returned to Edgeworth. With many thanks for my cool, mellow, Sweet smokes, I am, Very truly yours, bac 5 Let us send you) free samples of Edgeworth so that you may put it to the pipe test. If you like the samples, you'll like Edge- worth wherever and whenever you buy it, for it never changes in quality. Write your name and ad- dress to Larus & Brother Company, 16 S. 21st Street, Richmond, Va. We'll be grate- ful for the name and address of your tobacco dealer, too, if you care to add them. Edgeworth is sold in various sizes to suit the needs and means of all pur- chasers. Both Edgeworth Plug Slice} and Edgeworth ready - Rubbed are acked in small, pocket-size packages, in handsome humidors holding a pound, and also in several handy in-between sizes. To Retail Tobacco Merchants: If your jobber cannot supply you with Edgeworth, Larus & Brother Company will gladly send you prepaid by parcel post a one- or two dozen carton of any size of Edgeworth Plug Slice or Edge- worth Ready-Rubbed for the same price you would pay the jobber. — the Edgeworth ‘On your radio—tune in on WRVA, [me mond, Va. Station. Wave length 256 meters. Mrs. Pep’s Diary (Continued from page 16) ing-room vogue at present, and when it came 's turn to recite his fa- vorite poetical passage, he quoth, “Through the woods the redskin goes, Through the oaks and larches, He barks his shins and stubs his toes, But he never busts his arches.” Nor could we for some time get him to reveal its source, he stoutly main- taining that it was from Browning, but when I made to attack the vul- nerable spot in the small of his back, he declared that he had memorized it from a bootshop’s advertisement of sandals. April The telephone a-ringing 1 early, and it was Marge 13th anxious to know if a dia- mond bracelet had slipped from her ist down into our great couch yes- terday, so I did plumb the very bowels of the thing and emerged with almost as much loot as a lucky deep-sea diver, retrieving not only the bracelet but a sable skin which has been missing for weeks, nine lead pencils, three briquets, five gloves and a pocket edition of Spinoza’s philosophy. To luncheon at an inn with Gerry Lansdale, and she did tell me that she now has the best butler that ever she had in her life, but that the fellow has so much Gallic enthusiasm that he will occa- sionally speak outside the conven- tions of his position, and it reminded me of the servant Aunt Caroline had once who, when I refused the cakes he was passing, bent low and whis- pered, “You'd better take some of these—they're from the Ladies’ Ex- change.” It did also remind me of the servant in “The Rivals’ who promised not to laugh at the table talk if the one about the grouse in the gunroom were not told, for I have always wondered what that tale might have been. To the shops to search out material for an exercis- ing suit, and then home, finding Sam about to shake up a cocktail is Squire out of his best gin sting that it was pre- war stuff, which did inspire Aldy, after he had tasted the mixture, to remark, “Pre-war? Who's fighting now?” Home all th ening read- ing in Mrs. Sedgwick’s new novel, and so, after eating the asparagus which Katie is saving for soup, to bed: Baird Leonard. Hard to Get Along With Misrarss: Why did you leave your last position? Coox: ‘The missus objected to me keep- ing her in her place.—Smith’s Weekly. Don’t miss it! BAT a life it is! Jolly crowds ... an appetite that’s as big as the food is good...snuglittle bungalows to live in. It’s a vacation that makes you feel likea million dollars ... and costs so very little. That is as good as a ear’s rest ... even if you stay buta few daysorweeke. That opens upanew world foryou. Pick one or all of the eight Bungalow Camps. Write for booklet... mention B.C.-7 CANADIAN PACIFIC comicbooks.com