Life, 1927-04-28 · page 30 of 35
Life — April 28, 1927 — page 30: what you’re looking at
What you’re looking at
This is primarily a **book review and advertising page** from Life magazine (likely 1920s based on references to Prohibition and post-WWI titles). The **left side features a Marlboro cigarette advertisement**, showing cigarettes emerging from a pack with elegant styling. The tagline "Fit for a King / Blended to the Queen's Taste" emphasizes luxury and sophistication—a marketing approach common in this era before cigarette health warnings. The **center contains book reviews**, listing new publications including T.E. Lawrence's "Revolt in the Desert" (his famous WWI memoir) and works addressing contemporary social issues like Prohibition, Contract Bridge (a newly popular card game), and modern relationships. The **right side displays consumer product ads**: Pathex movie cameras and projectors, remedies for "bow legs" and "trolley sickness" (motion sickness from streetcars—a real concern in the 1920s), and a banana plantation investment scheme. This page reflects 1920s consumer culture, post-war literature interests, and the advertising conventions of the era. No political satire is evident—it's a standard magazine page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
28 MARLBOR, Mild as May) — Always fresh—Wrapped in heavy foil. The Ace of Cigarettes Fit for a King Blended to the Queen’s Taste Marlboro Bridge Score sent free upon request. In Canada 20 for 35¢ PHILIP MORRIS & Cob!" tac Life Among the New Books Revolt in the Desert. By T. E. Law- rence (Doran). The thrilling account of his great adventure (somewhat abridged from the earlier and richly priced edition) by_one of the heroes of the late war. Roman Summer. By Ludwig Lewi- sohn (Harper). The story of a Middle Western boy who went to Rome. When Is Always? By Coningsby Dawson (Cosmopolitan). The Enoch Arden theme in modern circumstances. Contract Bridge. By Mrs. T. Charles Farrelly and Milton Leonard Cohn (Boni & Liveright). The literature of this new variation of auction is becoming consider- able. Idle Hands. By Janet A. Fairbank (Bobbs-Merrill). Short stories by the author of “The Smiths.” Red Love. By Alexandra Kollontay (Seven Arts). Several of the new wom- an’s sex problems against a background in which most of them originated. Evelyn Grainger. By George F. Hummel (Boni & Liveright). Another lady—and this one from Stamford, Conn. —comes to know herself. Immortal Longings. By Ben Ames Williams (Dutton). A_ tired business man goes back to the farm of his boy- hood, finds his oldtime sweetheart, etc. Prohibition and Christianity. By John Erskine (Bobbs-Merrill). And other paradoxes of the American Spirit discussed by one of our.popular novelists. Pressure. By Margaret Culkin Ban- ning (Harper). The story of two young married people from the keeping-up-with- the-Joneses angle. The Best Stories of Mary E. Wil- kins, (Harper.) Exactly that. Adam in Moonshine. By J. B. Priest- ley (Harper). The first novel of a well- known English columnist. Poorhouse Sweeney. By Ed. Sween- cy (Bont & L ys curious human document of life in a county insti- tution, with an introduction by Theodore Dreiser. Exploring Life. (Appleton.) The autobiography of Thomas A. Watson, the first man to receive a telephone message. Bill—the Sheik. By A. M. Williamson (Doran). A St. Louis girl goes to the desert to find her great love, etc. Life Changers. By Harold Begbie (Putnam). Narratives of a recent move- ment in the spirit of personal religion. The Red Road. By Hugh Pendexter (Bobbs-Merrill). An historical novel of the Revolution. B.L. 'Books Received Grist. By Edwin Carlile Litsey (Dor- rance). Walter Garvin in Mexico. By Gen- eral Smedley D. Butler and Lt. Arthur J. Burks (Dorrance). This Ecstasy. (Sears). The New Patriotism. By T. C. Clark (Bobbs-Merrill). Uharna. By Gervez Baronti (Dor- rance). Under the Sun. (Dutton). Exploring the Universe. shaw Ward (Bobbs-Merrill). LAND FREE IF PLANTED TO BANANAS By Elizabeth Stern By Dane Coolidge By Hen- | Tenanes bear @ full crop the second year. $3.00 monthly Day Sill plant fre crea, which should may $1. annually. | Rellable Companies will cultivate and mar- Net your bananas for 1/3. Bananas ripen, every day and you if every ays. iculars: Ldaress. Janthe Plantation Co, “Empire + Block 146, Pittsburgh, Pa. CKeép forever the thrill of today/ ATHEX catches all the life and action of the moment so easily, simply, and inexpensively. Just a few seconds to load—then aim, and press the button! Non-inflammable film, and free de- velopment of all you take, gives you the utmost in safety and low cost operation. New complete Motor Driven outfit— lowest price of all. The projector shows your own pictures and a won- derful variety of films from the Pathex Library. PATHEX, Inc. 35 West 45th Street New York, N. Y. Demonstration at Your Dealer's or Write Direct to Us for IMlus- trated Booklet. ve) AUTOMATIC MOTION PICTURE CAMERA AND PROJECTOR BOW LECS? OUR OARTER ( Pur'e) Makes Trousers Hang Straight If Logs Band tn or Oct. Self Adjustable, Tree Butt — Plate Ganied Eeraope The T. GARTER CO. She? —faintness, and dizziness caused by Sea, Train, Auto, Air or Car Travel. Mother- sill’s will promptly end all forms of Travel Sickness, x» 73» & $1.50 at Drug Stores or direct ‘The Mothersill Remedy Co, Ltd. ‘Montreal London comicbooks.com 2 bag BPveQeewTAANA Pwr KP oye pase