Life, 1927-04-21 · page 4 of 39
Life — April 21, 1927 — page 4: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not a satirical cartoon. It promotes the Mimeograph machine, a copying device that was commercially significant in the early-to-mid 20th century. The ad emphasizes the machine's speed and service network. The ornate oval frame shows a Mimeograph device itself. Text highlights the company's nationwide branches in major American cities (New York, Boston, Philadelphia, Washington, etc.) and promises "prompt and dependable delivery" of supplies and repairs. The pitch targets businesses and institutions by stressing efficiency and time-saving—"one of the world's greatest time beaters"—which would have been genuinely novel when photocopiers didn't exist. This is commercial messaging, not political satire or editorial cartooning.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SPEED SERVICE Rapidity is the very essence of mimeographing. Not only is the Mimeograph the quickest means of duplicating all kinds of form letters, bulletins, office and factory blanks, even simple drawings, maps, charts, etc., but the nation-wide service-system by which it is maintained assures to every Mimeograph owner prompt and dependable delivery of supplies, parts and expert repairs. In ten of the larger cities of America we have direct Bancha | branches and in practically We maintain direct | all centers of business we have | You can't possibly Send now branches of our main know of the many im- factory in New York, ae ‘Pulses highly efficient representation. fereend am Ne Pigg fab Speed service! The Mimeo- | #7 2% 37/20 Ensen Kana i. graph is one of the world’s ing the Mincopeph A rt : today. Let dha ‘tntpren see | greatest time beaters. And | of (oar Let us send in other cities sells Mim- Moklet on this subject. cographs and always | that means stupendous econ- | A request will bring it has supplies in stock. b z d to you without obligation. A.B. Dick Company | OMY—to business and educa- | a's, Dick Company ‘Chicago = tional institutions everywhere. MIMEOGRAPH —————— comicbooks.com