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Life, 1927-04-21 · page 38 of 39

Life — April 21, 1927 — page 38: what you’re looking at

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Life — April 21, 1927 — page 38: Life, 1927-04-21

What you’re looking at

This 1927 *Life* magazine page contains ads and a humor contest section called "Alibi Contest." **Main Content:** The "Alibi" section publishes jokes submitted by readers. Two winning entries are featured, involving Hollywood and romantic scandals—standard humor of the era. One references Will Hays (head of Hollywood's self-censorship office) and "Reno-vated" (a pun on Nevada divorces, then common among celebrities). **Advertisements:** The page includes typical 1920s ads: Wrigley's chewing gum emphasizing "little things" make happiness, a "Sure Way to End Dandruff" product (Liquid Arvon), California steamship tours via Panama Pacific Line, and Hudson River steamboat service. **The Contest:** Readers submit clever one-liners to complete sentence fragments. Winners receive $50, runners-up $10 each. Answers must be submitted before May 5, 1927. The page reflects period concerns (dandruff remedies, ocean travel excitement) and contemporary jokes about Hollywood scandals and divorce.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

addy for vice this Fall. can. a Panama ann Largest, fastes Steamers, 15 Service of hi, standard. ltinerary:New York nama Canal, (Bal. ROUND Trips Low Summ, after April isthe One Way Water One Way Rail days en route, From your hom, i 1 tow: in either directi wo, Starting ion. Chi routes with stopovers, $550ha Firse : Song eee accommoda. On ship a toad fare across continene | rs $250 First Cabin One way wate Ath about G, 4 Rail and SS. aeruie 7 sere Largest Ameri- vduile ner | PA ‘ No.1 Broadwa vere of 8 our office’ § railroad SRO t Coast-to-Coast ishest transatlantic Happiness is made up of little things —of these Wrigley’s is a big one. Good and good for you. A Sure Way To End Dandruff ‘There is one sure way that never fails to remove dandruff completely, and that is to dissolve it. Then you destroy it en- tirely. To do this, just apply a little Liquid Arvon at night before retiring; use enough to moisten the scalp and rub it in gently with the finger tips. By morning, most, if not all, of your dandruff will be gone, and two or three more applications will completely dissolve and entirely destroy every single sign and trace of it, no matter how much dandruff you may have. ‘You will find, too, that all itching of the scal willstop instantly and your hair will be lustro silky and soft, and look and feel a hu: dred times bevter. You can get Liquid Arvon at any drug store, ‘and a four ounce bottle is all you will need. This simple remedy | | | | | | | | | | j | | j i | | AlibiContest PrizeWinnerg _ (Continued from page 11) he knew you went out with married ~ men.” Hvucu Now.rn, Tacoma, Wash- ington, for the Alibi: “What's a — Hollywidow more or less when even Will Hays knows that I’m having my bachelor quarters Reno-vated?” Conditions of the Contest BACH week we will publish a dif- ferent picture in the ALIBI CONTEST—the picture this week being marked “ALIBI NUMBER NINETEEN.” The first prize of $50.00 will be awarded each week to the contestant who, in the opinion of the Judges, furnishes the cleverest and most in- genious conclusion to the sentence which starts, “Well, you see, it’s this way....” Five second prizes of $10.00 cach will be awarded to the runners-up. Answers must not exceed twenty- five words in length; this word limit, however, is not intended to include the captions under the Contest pic- tures as originally published in Lire. There is no limit to the number of answers to each Contest picture that any one contestant may submit. Nor is it necessary for a contestant to submit answers to more than one of the Contest pictures to be eligible for a prize. The Judges will be three of the Editors of Lirr. 4 In the event of a tie, the full amount of the prize will be awarded to each of the tying contestants. Answers should be typewritten or clearly written on one side of the paper. Every single sheet of manu- script submitted must be plainly marked with the contestant’s name and address. The Judges cannot un- dertake to return any of the manu- scripts submitted in this Contest. Answers to ALIBI NUMBER NINETEEN should be so marked, and sent to ALIBI CONTEST EDITOR, Live, 598 Madison Avenue, New York City. All an- swers to ALIBI NUMBER NINETEEN must reach Lrre’s of- fice before 12 noon on May 5, 1927. © Announcement of the winners will be 7 made in the issue of May 26, 1927. The Contest is open to all and is not limited to subscribers to Lire. Members of Lire’s staff, and their families, are barred from competi- tion. Exposure Manet (at the Zoo): Mother! Willie's hanging around the polar bears when he’s got a cold already! —Ladies’ Home Journal. comicbooks.com