Life, 1927-04-21 · page 33 of 39
Life — April 21, 1927 — page 33: what you’re looking at
What you’re looking at
This page contains **no political cartoon or satire**. It's primarily a **Welch's Grape Juice advertisement** disguised as editorial content in Life magazine, a common early 20th-century advertising practice. The top section reprints "Mrs. Pep's Diary"—a gossipy society column about upper-class life (references to Mrs. Stotesbury, fancy hotels, servants). The small humor piece at bottom mocks a child almost writing a flirtatious school essay to his teacher. The main content is a **juice advertisement** posing as lifestyle advice. It features two photographs of grape juice and claims that leading luxury hotels (Plaza, Drake, Mayflower, etc.) serve Welch's at breakfast. The text emphasizes health benefits and refreshment value—typical early advertising language before modern regulations required clear distinction between ads and editorial. The humor in the diary section is gentle society satire about servants' confusion and wealthy women's preoccupations—unremarkable by modern standards.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life Mrs, Pep’s Diary (Continued from page 12) them on his distant shop from her fifteenth-story vantage until she had spelled it out, Krepela. Home betimes, finding Sam returned from the funeral of a literary client, and he did state that when the clergy- man came to the Scriptures, it was the first time in his memory that any- thing had been read in X’s presence that he did not rise up and claim to have been the original author of it. To Marge Boothby’s for dinner, and driving home afterwards the taxi man did make such speed that I did take nervous notice of it, until Sam did remark it was lucky he himself was not an ancient Roman who had todrive out with his wife in a chariot. March Lay late, pondering this and that, in especial if I 3st should fly to the Lost and Found columns upon finding a dia- mond bracelet in the street or avoid them on the principle that what one does not know is not to one’s disad- vantage, but I could not decide that fine point of ethics before the hand- maiden who has been with me but a week did come to learn my prefer- ence in apparel for the day, and I could not but wish that I were like Mrs. Stotesbury, who is said to have colored illustrations of all her cos- tumes and to select them on the card index system, for all I can do is say “The beige with plaits” or “The blue cloth taillenr” or “The black chiffon voile” and there the matter doth rest. I did discuss also with Sophie why it is that she cannot identify my evening slippers from my orders, and the poor zany did plead an inability to distinguish amongst brocades on short acquain- tanec, so I did ask her if she could come to know them if I gave them names, and she thought she might, so now my pet pairs have been chris- tened Damon and Pythias, Castor and Pollux, Hero and Leander, and Weber and Fields, but I doubt me if the wretch will make out much bet- ter, if any. Helen Mason to luncheon, voicing this and that lamentation over being married to a doctor, but it does seem to me that the chief complaint of doctors’ wives is that their spouses are always home to luncheon on days when they are es- pecially not wanted and never at any other times when their presence is desirable. Baird Leonard. It Might Have Started an Affair Tracurr (who has found Tommy out before): Tommy, did your father write this essay on “Why I Love Teacher”? Tomar: No, Miss; Mum stopped him. —Bulletin (Sydney). 31 Juice of Fresh Grapes for Breakfast Leading Hotels in every section recognize its value AY the Plaza, New York City—the Drake, Chicago—the Mayflower, Washington, D. C.—Hotel Cleveland, Cleveland—the St. Charles, New Or- leans—the Ambassador, Los Angeles— and many other famous hotels— Welch's Grape Juice is regularly used Sor the breakfast fruit juice course—just as they serve orange juice, in a small glass, well chilled. For Welch’s is pure fruit juice, deli- cious and healthful—juice of fresh Concord grapes. Food experts say it gives you the same tonic, health-building qualities you look for in the fresh fruit. And the same enjoyment Most vericHrrvrofrefreshments is Welch's chilled with crushed ice, or blended with ginger ale or spark- ling water, or with other fruit juices. Welch's is pure fruit juice pressed from fresh grapes. At soda fountains ask for a Welch-“ ade” (with plain or carbon- ated water) or Welch's straight, of rich purple color, enticing fragrance and exquisite flavor. How often you want a refreshing fruit drink, at luncheon or dinner, or between meals, Have Welch’s then. It is usually served with crushed ice, or blended with ginger ale or sparkling water, or with the juices of other fruits. Recipes are printed on the label of each bottle. , ’ , Learn about serving Welch's for break- fast—booklet sent free. Write to The Welch Grape Juice Co., Dept. L-31, Westfield, N. Y. Makers of Welch's Grape Juice, Grapelade, Grape Jelly, and other Preserve Products. Canadian plant, St. Catharines, Ontario, comicbooks.com