Life, 1927-04-21 · page 2 of 39
Life — April 21, 1927 — page 2: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire** — it's a straightforward **automobile advertisement** for the Chandler Royal Eight motorcar, placed in Life magazine (circa 1927, based on the styling and price points mentioned). The page advertises luxury features of the new Royal Eight: its eight-cylinder Pikes Peak Motor, smooth performance at 75 mph, and "million dollar interior" with lavish appointments. It also mentions competing 1927 Chandler Sixes, priced $945–$2295. The image shows a well-dressed couple in the elegant sedan parked before an estate, emphasizing the car's association with wealth and social status. This represents typical 1920s automotive advertising that linked car ownership to prosperity and sophistication during the Jazz Age economic boom.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
GLORIFYING THE MODERN MOTOR CAR WITH NEW IDEALS OF MAGNIFICENCE > ", THE NEW ROYAL EIGHT HIS is the Eight that is constantly being pointed out and admired for its charming design .. . The Eight with “the million dollar interior’— lavishly equipped and ap- pointed with every luxury, every nicety, every comfort you could ever conceive inacar... The Eight that is giving everybody who drives it a new notion/of smooth motion—thrilling everybody with the power of its marvelous’ eight-cylinder Pikes Peak Motor— delighting every- body with its superb sensitiveness to throttle and brakes . . . The Eight that is able to glide along at a velocity of seventy-five milesan hour, or better, with less fuss or exertion than some cars exhibit at the rate of forty! Likewise remarkable in performance, likewise beautiful, are the new 1927 Chandler Sixes—a magnificent line of Eights and Sixes together—a choice of twenty-five different body styles—at a price range of $945 to $2295, f. 0. b. factory. See—drive—compare! CHANDLER - CLEVELAND MOTORS CORPORATION, CLEVELAND; Export Department, 1819 Broadway, New York City CHANDLER ROYAL EIGHTS BIG SIXES SPECIAL SIXES STANDARD SIXES comicbooks.com QM sso eh