Life — April 14, 1927 — page 32: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Life 'OME men still cling to. the notion that ultra smartness in shoes is achieved at the expense of comfort . It is true that no hint of the comfort of Foot- oy Shoes is shown in the smart exterior. It's in the foundation. The shoe is designed to enable a man to walk in comfort all day on the concrete, tile and marble floors of this cement age of ours, and at five o'clock in the after noon, be able to say “I wouldn't know I had feet The expression is not ours. It has been re- peated hundreds of times in the thousands of letters men write us acknowledging the com- fort of Foot-Joy Shoes. . Ask us to send you the Foot-Joy booklet showing smart shoe styles for all Occasions for sport, street, and formal wear. FIELD & FLINT CO., Brockton, Mass. Also makers of ‘The famous iff, Shoes for Men Name, Conditions of the Great Alibi Contest (Please turn to page 10 for other information.) BACH week we will publish a dif- ferent picture in the ALIBI CONTEST—the picture this week being marked “ALIBI NUMBER EIGHTEEN.” The first prize of $50.00 will be awarded each week to the contestant who, in the opinion of the Judges, furnishes the cleverest and most in- genious conclusion to the sentence which starts, ‘Well, you see, it’s this way....”’ Five second prizes of $10.00 each will be awarded to the runners-up. Answers must not exceed twenty- five words in length; this word limit, however, is not intended to include the captions under the Contest pic- tures as originally published in Lire. There is no limit to the number of answers to each Contest picture that any one contestant may submit. Nor is it necessary for a contestant to submit answers to more than one of the Contest pictures to be eligible for a prize. The Judges will be three of the Editors of Lire. In the event of a tie, the full amount of the prize will be awarded to each of the tying contestants. Answers should be typewritten or clearly written on one side of the paper. Every single sheet of manu- script submitted must be plainly marked with the contestant’s name and address. The Judges cannot un- dertake to return any of the manu- scripts submitted in this Contest. Answers to ALIBI NUMBER EIGHTEEN should be so marked, and sent to ALIBI CONTEST EDITOR, Lire, 598 Madison Avenue, New York City. All an- swers to ALIBI NUMBER EIGHTEEN must reach Lire’s office before 12 noon on April 28, 1927, Announcement of the winners will be made in the issue of May 19, 1927. The Contest is open to all and is not limited to subscribers to Lire. Members of Lire’s staff, and their families, are barred from competi- tion. In the Vieux Carré Possrnty he wasn't an official New Or- leans guide, but he held the little group of tourists spellbound by his tales of the Cabildo and the Pontalba buildings and the old Cathedral. And then somebody noticed the big gun in Orleans Alley. “What is that?” he asked the guide. “That?” informed the guide with a look of condescending surprise on his face. “Why, that’s what they used during the Spanish domination to canonize the saints."—New Orleans Times-Picayune. 20 for 35¢ Their mildness lends an added charm to smoking. And—wrapped in heavy foil—they’re always fresh. P.S. If you play bridge, let us send you our attractive new Marlboro Bridge Score —mailed free upon request. Ni NRLBO Created by PHILIP MORRIS & Co.L® Inc 44 West 18th St.. Dept. FIO, New York comicbooks.com