Life, 1927-04-07 · page 53 of 59
Life — April 7, 1927 — page 53: what you’re looking at
What you’re looking at
This page contains two distinct pieces: **Left side: Tobacco advertisement** featuring a doctor's endorsement of Edgeworth pipe tobacco. A Dr. W.D. Gardiner of Florida testifies that he recommends this brand to pipe-smoking patients because it finally enabled him to enjoy smoking. This is a straightforward product advertisement using medical authority as persuasion—a common marketing tactic of the era when such claims were permissible. **Right side: Travel satire** titled "The Scenic Way to Western Vacationlands." This is humorous fiction promoting a fictional resort called "Zapoupi" through absurdist exaggeration. The text mockingly describes an implausibly perfect location: free from all natural disasters, offering unlikely activities ("bear baiting," "Singer midgets" with blowguns), and featuring gambling ("big game run by management"). The satire ridicules travel brochure hyperbole and questionable resort marketing claims. Both pieces exemplify 1920s commercial culture—one straightforward advertising, one satirizing travel industry deception.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Doctor Recommends This Tobacco to Pipe-Smoking Patients There seems to be an unwritten law among pipe-smokers. When one man discovers a way to get more enjoyment out of his pipe, he feels obligated to tell the “pipe-smoking fraternity” about it. So it is not surprising that when Doc- tor Gardiner of Florida found a tobacco that really enabled him to enjoy a pipe for the first time, he made a point of recommending it to all his pipe-smoking patients, You'll find his letter interesting. Larus & Bro. Co., Va. rm done, I hope, if I feel like I t to say a word of praise for Edge- Ready-Rubbed. but until I got to smoking Edge- rth I never really enjoyed a pipe. Frequently I say to patients who must “If you're going to smoke your ¢ Edgeworth.” ke it and recommend it whole-heart- edly to anyone who enjoys smoking. Yours truly, W. D. Gardiner, D. O. Let us send you free samples of Edgeworth so that you may put it to the pipe test. If you like the samples, you'll like dgeworth wherever and when- ever you buy it, for it never changes in quality. Write your name and ad- dress to Larus & Brother Company, 16 S. 21st Street, Richmond, Va. We'll be grate- ful for the name and address of your tobacco dealer, too, if you care to add them. Edgeworth is sold in various sizes to suit the needs and means of all pur- chasers, Both Edgeworth Plug Slice and Edgeworth Ready-Rubbed are packed in small, pocket-size packages, im handsome humidors, holding a ound, and also in several handy in- tween sizes. To Retail Tobacco Merchants: If your jobber cannot supply you with dgeworth, Larus & Brother Company will gladly send you prepaid by parcel Post a one- or two-dozen carton of any Size of Edgeworth Plug Slice or Edge- worth Ready-Rubbed for the same price you would pay the jobber. Richmond, Station. Veet es eemoreh, fave length 236 meters. [ On your radio—tune in on WRVA, ] Life Beautiful Zapoupi Beckons trout stream, swarming with fish that on the slightest provocation bite like angry wolves. Amusements Y a strange whim of nature, Za- poupi has been rendered entirely free of torrential rains, hurricanes, simoons, earthquakes, water spouts, monsoons, landslides, maelstroms, snags, sunken rocks, cataclysms and holocausts. A situation abounding in medicinal springs seven hundred and thirty-three feet above the clouds constantly swept with the salt tang of the wooing sea breeze offers a haven of peace-fraught security to the shattered spirit. And for the eager sportsman what does Zapoupi not offer? Polo, bad- minton, ice-skating, bear baiting, mountain climbing, hunting for an- tiques and here we go ‘round the mulberry bush. Big game abounds and there is one big game run by the management every Saturday night to which everybody is cordially invited. The white chips are two hundred berries apiece. Many interesting side-trips may be arranged and courtcous guides are always at beck and call. Beck and Call will outfit you for a trip up the impenetrable Mi-asma River through the poisonous tamarisk swamps, tangled haunt of the Singer midgets —an aborigine tribe who use the ninety-foot blowgun with appalling accuracy. The less adventurous may trundle merrily over hard, smooth coral roads in quaint jinrickshas pulled by smiling Letts, crying at intervals their musical call of “Letts go!” Here, hard by the flowering bougain- villea, the towering eucalyptus and the glowering baboon, that mischiev- ous fellow, you may shop from the native pushcarts whose colored and abundant wares dazzle the eye, in- trigue the fancy, and positively smack with smartness. Come, then, to Zapoupi, the lost city of Kublai Khan. You will re- live the perfumed witchery of the Arabian Nights, wild, lawless days, hard, dangerous, thrilling, throbbing with life, studious with the elegance and the stately grace of the court of Marie Antoinette. As a famous British statesman once remarked to Lily Langtry, Zapoupi, the lost city of Alexander the Great, “gets” you. And, as has also been said by some one, if you stand long enough on the corner of Arbuckle Avenue and the Prado, where the Simsam- plutts crosses the Street of the Sing- ing Water-Faucets, everybody in the world will step on your foot. Henry William Hanemann, The . Scenic a ro) Western (sationnnds Colorado--Utah California Yellowstone Pacific Northwest Make your summer vacation a grand tour ‘of the West. Glorious adventure is assured among the mountains of Colorado, the golden Sierras and sea- swept beaches of California, the nat- ural wonders of Yellowstone Park and Pacific Northwest, but- Half the Charm of Your Journey Depends On the Route You Travel That is why discriminating travelers prefer Missouri Pacific Lines -- the outstanding scenic way West. Reduced round trip fares will be available. Go one way---return an- other~--stopover anywhere enroute. The Scenic Limited and The Western. er provide swift, dependable and luxurious observation car service from St. Louis and Kansas City. Send coupon for illustrated and de- scriptive literature. ae /MISSOURI & PACIFIC LINES “A Service Institution” A.D. Bell, Pass. Traf. Mar., Mo. Pac. R. R. Co, Saint Louis, Missouri Please forward without obligation illustrated literature of Western Vacation Lands, Name — Address City ~. Jam particularly interested in —. comicbooks.com