Life, 1927-04-07 · page 48 of 59
Life — April 7, 1927 — page 48: what you’re looking at
What you’re looking at
The page is primarily **advertising and book reviews** rather than political satire. The main visual element is a cartoon advertisement for **Johnnie Walker Cigarettes** (20 for 20¢), depicting a jaunty, kilted Scottish figure in exaggerated caricature—representing the brand's Scottish identity and marketing appeal. Below this is a prominent **Bayer Aspirin advertisement**, emphasizing the product's safety and widespread use for common ailments (colds, headaches, pain, etc.). The left column features a **Thos. Cook & Son travel advertisement** promoting European tourism and guided tours. The center contains **book reviews** discussing literary works—including analysis of what appears to be an Arthur Schnitzler novella and Fannie Hurst's writing style. This page reflects **1920s consumer culture**: mass-market pharmaceuticals, international travel becoming accessible to middle-class Americans, and cigarette marketing targeting broad audiences. The ethnic caricature in the Johnnie Walker ad was standard advertising practice of the era, though now considered offensive.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Live, Work and Play in Europe When you go abroad to explore the world, to get close to the source of what is worth-while, you naturally wish to travel comfortably and expedi- tiously at reasonable cost. You will need and appreciate the advice an guidance that is of- fered you by Thos. Cook & Son, the World’s Oldest and Foremost Travel Organization, with 160 Brancls Offices throughout the World —of which 100 are located in Europe alone. Europe is the world’s pence living drama. ts colorful life varies remarkably within every national border, Its big cities — London, Paris, Berlin, Vienna, Rome— are an amazing revela- tion of how the other fellow lives, works and plays. Let us plan for you, show you the best and ive you the most value for your outlay in time and money. You may select from an al- most endless array of itineraries. Let us go over some of these with you and fit one to your ex- act requirements, INDEPENDENT TRAVEL ESCORTED TRAVEL EDUCATIONAL TOURS Your enquiries wilt recetve courteous, careful attention, THOS. COOK & SON 585 Fifth Avenue, New York Philadelphia Boston Qiiago St. Louis San Francisco Los Angeles Portland, Ore. Toronto Montreal ‘Vancouver Life Life and Letters (Continued from page 32) portions of it are really happening, and therefore it is not for those who carry in their pockets leather folders containing their name, address, age, height and watch number. The basic idea is that dreams are not merely dreams and that reality is never en- tirely true, so it is just as well that a master like Schnitzler is sketching the shadows which lie between fact and illusion. Otherwise, the effect might be the same as that produced when the mustache falls from the handsome amateur actor's lips. The beginning is matter-of-fact enough. Dr. Fridolin and his wife, after seeing their small daughter off to bed, embark, under the lingering spell of a masquerade ball of the pre- vious night, on that most dangerous of domestic games, the attempt to draw from each other confessions of experiences when the spirit of adven- ture had beckoned them to wander from a literal interpretation of their marriage vows. Three tales are told —and how clever of Albertina to have made her second so flattering to her husband!—and Fridolin, sum- moned to the bedside of a dying Councilor, must go out into the night. What happens to him thereafter is nobody's business, and whether or not he came straight home after the adventure with poor little Missi and dreamed the rest of the night’s bi- zarre escapades is absolutely as you choose to take it. Many gentlemen have superinduced similar recollec- tions by an injudicious blending of synthetic gin and post-war Scotch, but their recounting of them lacks the exquisiteness of Schnitzler’s diction and the beauty of his imagery. ANNIE HURST is a careless and, at times, an illiterate writer. She has a repetitious, irritating style. Her fondness for embellishment out- points the Corinthians, and her rhe- torical leaps from’the Queen of She- ba’s court to Hearn’s ribbon counter in a single paragraph are their own authority on Introductions, But she gets there just the same. If you can plough down through the pars- ley, smilax, watercress and what not with which her every plat du jour is garnished, you will come upon something edible and wholesome and entirely unneedful of so much scen- ery. Proving that many an honest heart beats beneath an embroidered jacket. Nine of Miss Hurst’s short stories are collected in “Song of Life” (Knopf), which takes its title from the first one, a recounting of what (Continued on next page) Say “‘Bayer”’ - Insistl For Colds Headache Pain Lumbago Neuralgia Rheumatism Accept only a Safe Bayer package which contains proven directions Handy “Bayer” boxes of 12 tablets Also Bottles of 24 and 100—Druggists fees the trade art of Barer Mare Ida I covere in lo There a fatl oppor! which the st becom make of al one of one Ww “The the B fairly ing m “TH th Tivert rill), a pea ily so confor reader and w one of not ev whom tributs does | been Monel somet! comicbooks.com