Life, 1927-04-07 · page 44 of 59
Life — April 7, 1927 — page 44: what you’re looking at
What you’re looking at
This page is primarily **advertising and contest information** rather than political satire. The left side contains a **Hawaii tourism advertisement** promoting travel by ship to Hawaiian islands, appealing to leisure travelers with romanticized imagery of "bronze-skinned" Hawaiians, native feasts, and volcanoes. This reflects early 1920s tourism marketing. The center details the **"Alibi Contest"** — a reader participation feature where Life's editors would publish pictures weekly and readers submitted humorous captions completing the phrase "Well, you see, it's this way...." Prizes were $50 for first place and $10 for runners-up, with answers due April 21, 1927. The right side contains advertisements for **Tarrant's Seltzer Aperient** (a laxative) and the **Alamac Hotel** in New York City. At the bottom, brief literary filler appears, including a quote from a Detroit newspaper poking fun at a compositor's error changing "uninhabited" to "uninhibited." The page reflects Life as a satirical weekly mixing travel advertising, reader contests, and light humor.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life | CONTEST—the picture this week SKIM AN ISLAND EDEN Have you ever seen a lithe bronze-skinned boy walking up a cocoanut palm? Hawai- jans singing at a /vaz (native feast) on the beach in the moonlight? The Southern Cross sparkling in a purple-velvet sky? A volcano so friendly that you can motor to its edge and peer down into its smoking) depths—so awe-inspiring that you half be-| lieve the native legends of the goddess Pele who lives inside? ‘Then imagine yourself on these cool, en- chanted islands in the South Scas this sum- mer—with two thousand miles of dreamy ocean between you and the humdrum of home and business! Go as you please Sail when you like from any port you choose—San Francisco, Los Angeles, Seattle, or Vancouver. Return another way, perhaps, and take in the famous Pacific Coast Empire ‘Tour —at low summer fares, Your local] railroad, steamer or tourist agent can book) you direct from home. Mammoth modern liners; hotels of the finest; but all your| steamer, hotel and sightsecing expenses for) a whole month’s holiday need not exceed! fyoo! Ask your agent about it now, and send to us for 24-page illustrated booklet in colors describing a few of the delightful things you'll see, 227 McCann Bupo., San Fraxcisco, Cauir. OR 355 Port St., Honotuty, Hawant, U, 8 A. Conditions of the Great Alibi Contest (Please turn to page 19 for other information.) EACH week we will publish a dif- | ferent picture in the ALIBI being marked “ALIBI NUMBER SEVENTEEN.” The first prize of $50.00 will be awarded each week to the contestant who, in the opinion of the Judges, furnishes the cleverest and most con- vincing conclusion to the sentence which starts, “Well, you see, it’s this way....” Five second prizes of $10.00 each will be awarded to the runners-up. Answers must not exceed twenty- five words in length; this word limit, however, is not intended to include the captions under the Contest pic- tures as originally published in Lire. There is no limit to the number of answers to each Contest picture that any one contestant may submit. Nor is it necessary for a contestant to submit answers to more than one of the Contest pictures to be eligible for a prize. The Judges will be three of the Editors of Lire. In the event of a tie, the full amount of the prize will be awarded to each of the tying contestants. Answers should be typewritten or clearly written on one side of the paper. Every single sheet of manu- script submitted must be plainly marked with the contestant’s name and address. The Judges cannot un- dertake to return any of the manu- scripts submitted in this Contest. Answers to ALIBI NUMBER SEVENT“@EN should be so marked, and sent to ALIBI CONTEST EDITOR, Lire, 598 Madison Avenue, New York City. All an- swers to ALIBI NUMBER SEVENTEEN must reach Lire’s | office before 12 noon on April 21, 1927. Announcement of the winners | will be made in the issue of May 12, 1927, The Contest is open to all and is not limited to subscribers to L1 Members of Lire’s staff, and their families, are barred from competi- tion, Echo of a Library Tue inns of England wili not die, Though men may pull them down; So long as Dickens’ tales are by, And Chaucer's still in town. —@. K's Weekly (London). Waar ever became of the play put on in New York last year of which one reviewer was made by a compositor to say, “The survivors of the wreck are washed ashore on an uninhibited island”? —Detroit News. In the good old days when Bustan: charged twenty-five Nene for a perrih when Delmonico's was the place to go for dinner and the padlock was unknown, many a man with the best intention failed to get home before the milkman came, But did the old New Yorker hold his head all next day and suffer? He did not. He mixed a glass of Tarrant’s Seltzer-Aperi and walked briskly to his office after his hot cakes and sausage. Tarrant’s is a marvelous saline that you rink like a mineral water. It is pleasant to the taste and brings almost immediate relief. Since 1844 doctors have prescribed Tarrant's for indigestion, constipation, headache, dys jia and rheumatism. 154,627 physicians’ letters in our files testify to its effectiveness, A little of this perfect blend of basic salts and other harmless jients in a glass of | water makes a wonderful drink. Get a bottle of time-tested, pe roved Tarrant’s from our druggist today. ¢ it a regular morn is drink. Just ask for Tarrant’s. |FIRST THING IN THE MORNING f TARRANTS SELTZER APERIENT SK FOR wr” Tarrants “ Readers of Humorous Weeklies Are Usually Good Humored Themselves and Like Good Humored Things and Folks :— Therefore THE ALAMAC HOTEL at Broadway and 71st Street, NEW YORK Should Be Your Haunt For Indeed This Is a Hos telry of Cordial Courtesy and Smiling Service. Latz Management name with and great ing o gallo, tion for b hill, | of hi that the r did e mous whict watel centr Abed posur comicbooks.com