Life, 1927-04-07 · page 3 of 59
Life — April 7, 1927 — page 3: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satirical content. It promotes Fisher Bodies, a General Motors division that manufactured automobile bodies. The advertisement makes a straightforward commercial argument: Fisher Bodies represent superior quality and value. The text claims that "every car which leads its field in beauty, in value and in sales is equipped with Body by Fisher," and that the Fisher monogram indicates both better body construction and better overall car value. The classical architectural image (showing columns and an arched entrance) and decorative ornamental designs frame the message to convey sophistication and permanence. The Fisher logo at bottom reinforces brand identity. This is typical 1920s automotive advertising positioning a components supplier as a mark of quality and prestige.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The simple but deeply significant rela- tion of Fisher Bodies to your choice of an automobile is this: Every car which leads its field in beauty, in value and insales is equipped with Body by Fisher. The monogram plate which you see upon each Fisher Body is more than the symbol of a better body + + it is the sign also of better car value comicbooks.com