Life, 1927-04-07 · page 17 of 59
Life — April 7, 1927 — page 17: what you’re looking at
What you’re looking at
This article by Montague Glass satirizes economic debate during what appears to be a post-WWI recession. Two businessmen, **Fishbein and Blintz**, discuss whether Americans should spend money or save it. **The satire's point**: Fishbein argues spending stimulates the economy and benefits the country, claiming "The best way for the country to get prosperous is for everybody to spend until he's broke." Blintz counters that saving is prudent, likening spending to unnecessary expenses. The accompanying cartoons mock both positions: one shows a man recklessly spending at shops; another depicts someone depositing meager savings. **The joke**: The piece ridicules conflicting economic philosophies without endorsing either extreme—Americans are caught between contradictory expert advice about consumption versus thrift, a debate that remained relevant throughout subsequent economic cycles.
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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life 15 Fishbein & Blintz Discuss a Slogan for a National Loosen-up Week “Spend It Now” a F course things is beginning O to improve a little, Fish- bein,” Max Blintz, the pants manufacturer, said to his partner, Harris Fishbein, one morning re- cently, “but at the same time, Fish- bein, the prospects for next season ain't so bright to the extent that in looking into the future, y’understand, the average business man would got to put on smoked glasses, exactly.” “The trouble with the average business man is that he wears smoked By Montague Glass glasses to look into the future with, even when the future looks dark enough without them,” Harris Fish- bein declared, “which the way some pants manufacturers talk nowadays, Blintz, you would think everybody was going to keep on wearing the pants they've got at present until the police would interfere and compel them to go round in barrels.” “Well, now that beer and wine has gone out of fashion, Fishbein, barrels must got to be used for something, ain’t it?” Blintz said. “As long as people use flour and sugar, Blintz, the barrel manufactur- ers wouldn’t got to be ings bank, Fishbein, that the big financiers don’t say.” “Maybe this side of the question didn’t occur to “Well, the French and the Ger- mans was pretty busy people before the war, and they saved, too,” Fish- bein said. them,” Fish- bein sug- gested. “S ay!” Blintz ex- claimed. “Anybody whowould rather hear a receiving teller scratching a deposit in a passbook than a merchant ringing up a sale on a cash register, Fish- bein, has got just so little ear for music as he has got knowledge of Blintz ex- claimed. “If a French de- partment store pro- prietor sold a hundred dollars’ worth of goods in the course of a day, Fish- bein, the next morn- ing he took the wife and family down town and blew them to a free view business, In of the Crédit fact, Fishbein, production and saving don’t no better together than ice cream and beer, whereas production and spend- ing, Fishbein, are as close related as corned beef and cabbage.” “THE BEST WAY FOR THE COUNTRY TO GET PROSPEROUS IS FOR EVERYBODY TO SPEND UNTIL HE’S BROKE.” Lyonnais with popper inside de- positing two dollars and twenty cents, y’under- stand, that being practically a hun- dred per cent. of his profits for the preceding day. Because the old country has got one seriously considered as competitors of pants manufacturers,” Fish- bein retorted. “You never can tell how long people would continue to use flour and sugar in quantity lots, Fishbein,” Blintz declared, “particularly in the shape of cakes and pies, Fishbein, be- cause what the big financiers recommend, Fishbein, is that we ought to cut out the things we enjoy and go in exclusively for production and saving, y'understand, although how we are going to buy the goods we pro- duce with the money we soak away in a sav- “, VIEW OF THE CREDIT LYONNAIS WITH POPPER TWO DOLLARS AND TWENTY CENTS.” motto, Fishbein: Small profits and soak ‘em away quick before you spend them foolishly, which a Frenchman's or a German's idea of spending money fool- ishly is to buy anything a Frenchman or a Ger- man could possibly get along without, and that means _ practically everything that an American feels he must got to have from head- ache remedies to auto- mobiles.” “But in nine cases out of ten, Blintz, a headache would do you a whole lot less harm than a headache rem- edy,” Fishbein said. (Cont. on page 52) DEPOSITING comicbooks.com